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Alice Faivre-MenotAF

Alice Faivre-Menot

Brand Strategy and Customer Experience

€980/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alice

🎯 I help companies design or improve their customer/patient experience by aligning brand strategy, on-the-ground journey, and emotional perception.

📌 Frequent interventions:
– Brand launch or repositioning: image, discourse, perceived identity
– Journey audit and improvement (reception, scripts, signage, atmosphere)
– Creation of experience content
– Sales team training

🤖 + Generative AI (ChatGPT / Midjourney / Runway / Nano Banana...): to accelerate the production of visual universes, relational micro-content, storytelling, or emotional prototypes.

📍Objective: to ensure that what you promise is truly felt — and remembered.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • FAME
    Founder - Consultant
    September 2020 - Today (5 years and 10 months)
    I help companies optimize the customer/patient/user experience, from reception to overall perception, by combining brand strategy, journey, and on-the-ground implementation.

    Objective: improve the customer/patient/collaborator/user experience by creating a positive sensory and emotional impact.

    💼 Missions carried out:
    • Customer/patient journey audit and redesign: signage, scripts, atmosphere, team posture
    Experiential brand image strategy: universe, tone, contact rituals, coherence between perception and promise
    • Marketing strategy: market research, go-to-market, personas, vision, positioning
    • Creation of concrete materials: signage, welcome kits, regulation content (audio, visual, textual)
    • Training of field teams in emotional reception, posture, customer language

    🤖 AI Usage:
    • Generation of mood boards, visual universes, and brand concepts with Midjourney
    • Co-creation of scripts, relational sequences, brand micro-content via ChatGPT
    • Rapid prototyping of atmospheres or identities with generative AI
    Artificial Intelligence ChatGPT Midjourney Art Direction Customer Experience Marketing Branding Positioning Strategy Relational Excellence
  • WEARSPACES
    Co-founder - CMO
    April 2022 - April 2024 (2 years)
    Marketing and artistic direction, and creation of immersive universes for a digital platform aimed at GenZ.
    Focus on narrative, visual, and sensory identity.

    💼 Missions carried out:
    • Immersive storytelling for brand concept
    • Artistic direction and creation of visual concepts
    • Co-creation of digital and event experiences

    🤖 AI Usage:
    • Generation of mood boards, visual identities, and AD concepts with Midjourney
    • Exploration of visual narratives in rapid cycles (tests, variations, adjustments)
    Marketing Strategy Generative AI Midjourney Customer Experience Blockchain Creative AI
  • Talan
    Manager - Consulting & Innovation
    January 2023 - September 2024 (1 year and 9 months)
    👉 Structuring offers and improving customer and employee experience for large companies.
    I have supported executive committees in integrating emerging technologies at the strategic and operational level.

    • Co-creation of Talan's immersive department (blockchain, AR/VR, AI)
    • Sales Strategy
    • Executive Committee Training
    • Large-scale consulting missions
    Artificial Intelligence Artificial Intelligence (AI) Blockchain Team Management Augmented Reality Virtual Reality Innovation Consulting Web3

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Education

  • MASTER IN MARKETING
    LUXE EIMLPARIS
    2015
    MASTER EN MARKETING
  • BLOCKCHAIN CERTIFICATION
    MIT
    2022
    CERTIFICATION BLOCKCHAIN

Skill set

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