About Alice
French
Native or bilingual
English
Fluent
Experience
- FAMEFounder - ConsultantSeptember 2020 - Today (5 years and 10 months)I help companies optimize the customer/patient/user experience, from reception to overall perception, by combining brand strategy, journey, and on-the-ground implementation.Objective: improve the customer/patient/collaborator/user experience by creating a positive sensory and emotional impact.💼 Missions carried out:• Customer/patient journey audit and redesign: signage, scripts, atmosphere, team posture•Experiential brand image strategy: universe, tone, contact rituals, coherence between perception and promise• Marketing strategy: market research, go-to-market, personas, vision, positioning• Creation of concrete materials: signage, welcome kits, regulation content (audio, visual, textual)• Training of field teams in emotional reception, posture, customer language🤖 AI Usage:• Generation of mood boards, visual universes, and brand concepts with Midjourney• Co-creation of scripts, relational sequences, brand micro-content via ChatGPT• Rapid prototyping of atmospheres or identities with generative AI
- WEARSPACESCo-founder - CMOApril 2022 - April 2024 (2 years)Marketing and artistic direction, and creation of immersive universes for a digital platform aimed at GenZ.Focus on narrative, visual, and sensory identity.💼 Missions carried out:• Immersive storytelling for brand concept• Artistic direction and creation of visual concepts• Co-creation of digital and event experiences🤖 AI Usage:• Generation of mood boards, visual identities, and AD concepts with Midjourney• Exploration of visual narratives in rapid cycles (tests, variations, adjustments)
- TalanManager - Consulting & InnovationJanuary 2023 - September 2024 (1 year and 9 months)👉 Structuring offers and improving customer and employee experience for large companies.I have supported executive committees in integrating emerging technologies at the strategic and operational level.• Co-creation of Talan's immersive department (blockchain, AR/VR, AI)• Sales Strategy• Executive Committee Training• Large-scale consulting missions
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Education
- MASTER IN MARKETINGLUXE EIMLPARIS2015MASTER EN MARKETING
- BLOCKCHAIN CERTIFICATIONMIT2022CERTIFICATION BLOCKCHAIN