AEFreelancer profile translated to English.
Back to original languageAbout Alice
PORTFOLIO:
With an active community of 30K followers on Instagram, I produce authentic and engaging content in the fashion, beauty (skincare and makeup), and hair sectors, particularly in UGC.
In parallel, I am a social media strategy consultant, helping brands develop their online presence and manage their community engagement on social networks.
I had the pleasure of collaborating with brands such as Victoria's Secret, Oysho, Daniel Wellington, JD Sports, and Calvin Klein, creating impactful and creative visual content.
French
Native or bilingual
English
Fluent
Can work on-site
Rennes (up to 15km), Paris (up to 10km)
Experience
- FREELANCEDigital Communication FreelancerSOCIAL NETWORKSJanuary 2023 - Today (3 years and 5 months)Rennes, France✨ Digital communication freelancer, I support entrepreneurs, brands, and creative projects in their digital strategy.My goal? To give meaning to your communication and help you achieve your objectives.💡Social Media Strategy CreationI analyze your needs, your values, and your target audience to build a tailor-made, coherent, and impactful strategy, adapted to each platform.🎯1:1 CoachingWant to manage your social media independently? I guide you step-by-step in developing your digital presence, with personalized sessions, concrete advice, and a clear action plan.📸Content CreationPhotos, videos, texts, stories: I design content that reflects your universe while meeting your audience's expectations.🤝Community ManagementI manage your community with kindness and efficiency: moderation, interactions, publications, performance analysis... so you can focus on your core business.✨ **Passionate, creative, and attentive**, I help you build your storytelling and achieve your goals with strategic communication.
- FREELANCEUGC Content CreationJanuary 2023 - Today (3 years and 5 months)With30K followerson Instagram, I am a **content creator specializing in UGC**, particularly in the fashion, beauty (skincare, makeup, hair), and lifestyle sectors.I have had the opportunity to work with renowned brands such as: Victoria's Secret, Oysho, Daniel Wellington, JD Sports, Calvin Klein, Magnum...My expertise includes:
- Creation of creative visuals and videos
- Development of content tailored to brands' needs for social media
- Product showcasing to generate engagement and visibility
- Creation of content perfectly aligned with the brand's image
- YUMENSCommunity Manager & Web WriterSOCIAL NETWORKSSeptember 2022 - December 2022 (3 months)Rennes, FranceManagement of client accounts on social media (Instagram and Facebook)
- Management of several client accounts with strategies adapted to each platform to maximize visibility and engagement.
- Creation of content for social media (feeds, captions, scheduling)
- Design of visuals, writing of captions, and scheduling of publications according to marketing objectives
Community management on client accounts (engagement and moderation)- Engaging communities through interactive content and moderating comments to maintain a positive relationship with followers.
Web article writing- Writing SEO-optimized content for blogs and websites to enhance online visibility
Account and KPI AnalysisMonitoring account performanceandanalyzing KPIsto adjust strategies and optimize results
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Education
- Master's Degree Expert in Digital Strategy - Branding and Digital MarketingDigital Campus2022🎓 J’ai suivi le Mastère Expert en Stratégie Digitale chez Digital Campus, une formation professionnalisante sur deux ans qui m’a permis de développer une vision globale du digital et de la transformation numérique. 💡 J’y ai acquis des compétences solides en marketing digital, communication, UX, gestion de projet, data et innovation. Grâce à une pédagogie axée sur la pratique (projets réels, hackathons, alternance), j’ai pu me confronter aux enjeux concrets des entreprises. ✨ Ce diplôme reconnu par l’État (RNCP niveau 7) me permet aujourd’hui de concevoir, piloter et déployer des stratégies digitales à fort impact, avec une approche à la fois stratégique, créative et opérationnelle.
- Master's Degree Fashion and Luxury MarketingLISAA, Paris2020Passionnée par la mode et le luxe, j’ai choisi d’intégrer le Mastère Marketing de la Mode et du Luxe à LISAA Paris pour me spécialiser dans ces secteurs créatifs. Cette formation m’a permis d’acquérir des compétences solides en marketing stratégique, branding, communication digitale et gestion de projet, tout en développant une fine compréhension des tendances et des comportements consommateurs. ✨ À travers des projets concrets, des workshops et l’intervention de professionnels du secteur, j’ai appris à construire une identité de marque forte, à positionner un produit, et à évoluer avec agilité dans un univers en constante évolution. ✨ Une expérience complète qui allie créativité, rigueur stratégique et culture mode & luxe.