Alice Deveaux

My role:to make audiences want to click play on each new episode of the Génération Do It Yourself podcast.

To do this, I listen to the raw recordings of the interviews as soon as they are finished; then I write the episode title, its description for listening platforms and the website; the names of the chapters that make it up; announcements for the episode's release on social media (Instagram, LinkedIn, X).

I also determine the chapter breakdown and the excerpts to highlight on YouTube; listening platforms; Instagram and TikTok. I write the title and description for each excerpt and each social media.

My mission:To design the editorial line of the Higher Education for Good Foundation's media + organize its editorial calendar + Write articles in American English.

The client: Youth-Talks is an international consultation initiative partnered with the Higher Education For Good Foundation, conducted using the collective intelligence technology developed by Bluenove.

Editorial plan:Each month, a new theme is addressed through four formats (an overview, a profile, a practical guide, and a debate-interview)

Objectives:

1/ Generate traffic to the consultation and the institutional website;

2/ Develop the consultation's awareness among young people and partners of the Higher Education for Good Foundation;

3/ Convince young people to participate in the consultation.

Target audience: 18-29 year olds

- Copywriting of lead magnet content

- Employer branding

- Content of recruitment landing pages

- Mock-up of recruitment landing pages (Whimsical)

- Interviews with Expleo Group employees to write technical case-studies

- Interview with field-specific experts to write a guide about Expleo's cyber-security offer

- I wrote all content in English and translated everything into French