Freelancer profile translated to English.
Back to original languageAbout Alice
💼 Looker Studio & Analytics Expert
⚡️ Accor, Volkswagen, Bayer, L'Oréal trusted me
✅ Certified Google Analytics, ContentSquare
🎙️ Former Equancy consultant, Google Analytics and Looker Studio trainer
📈 +20 dashboards developed on Looker Studio
Why hire me?
I help large groups and e-commerce sites leverage their data to make the best business decisions and track their performance.
- 📉 Improve your conversion rate (CRO).
- 🚶 Understand where you are losing users in your purchase journey.
- 💰 Measure the performance of your campaigns (Meta, Google Ads, Affiliate, ...).
- 🔥 Centralize all your data sources (GA4, Adobe Analytics, Leads, Media, Finance) on Looker Studio.
My skills
1️⃣ Tracking & Audit via Google Tag Manager.
2️⃣ Web Analysis Google Analytics, Adobe Analytics, ContentSquare & Hotjar.
3️⃣ Data preparation via SQL.
4️⃣ Dashboard implementation via Looker Studio.
5️⃣ Training on performance reading.
🙋 My references
Bayer, Studi, Peaudouce, Cleartoo:Performance tracking (GA4), tracking (Google Tag Manager) & dashboard creation on Looker Studio.
L’Oréal:Dashboard creation via Looker Studio.
Volkswagen:Performance tracking, tracking & dashboard creation on Power BI.
Groupe Barriere, Vinci:Dashboard creation via Power BI.
Accor:E-commerce dashboard creation via Tableau.
The extras?
✅ Agency quality of service
🎁 Free training on performance reading on Looker Studio
I respond in less than 1 hour, when shall we discuss? ➡️
Looker Studio - Google Data Studio - Looker
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- L'OREAL SABI & Data Visualization Consultant - FreelanceFASHION AND COSMETICSNovember 2022 - March 2023 (4 months)• Development of a dashboard for the global omnichannel data of the luxury section (Looker Studio).• Development of a data quality monitoring dashboard (Looker Studio)
- PeaudouceTracking & Data Visualization Consultant - FreelanceE-COMMERCEApril 2023 - June 2023 (2 months)• Creation of a tracking plan, monitoring of implementation and testing. (Google Tag Manager, GA4)• Definition of a dashboard mockup and definition of digital KPIs to track around the purchase journey.• Development of a dashboard on web performance, campaign monitoring and CRO. (Looker Studio)
- STUDIBI & Data Visualization Consultant - FreelanceEDUCATION AND E-LEARNINGMarch 2023 - April 2023 (1 month)Paris, France• Preparation of meta, brokers, and SEA data: KPI definition, creation of a data model. (Funnel.io)• Development of a dashboard centralizing campaign performance data. (Looker Studio).
Reviews
Pierrick
GETALEAD
Reviewed on 4/16/2024
Great work done by Alice. The Looker Studio dashboard will allow us to link our Google Analytics 4 (GA4) data and our media data (Google Ads, Facebook Ads, LinkedIn Ads, affiliate). Alice recommended the KPIs to follow to improve our lead generation performance tracking. The Looker Studio design is top and follows our branding. Perfect communication and deadlines met, and real expertise on Looker Studio, GA4, Facebook Ads and Google Ads.
Pierrick
GETALEAD
Reviewed on 4/13/2024
Great collaboration with Alice, thanks to her recommendations, the tracking plan will allow us to monitor the performance of each update of our site, particularly to improve our lead generation.
Alice handled the configuration of Google Analytics 4 (GA4) and prepared the data so that we can use it in Catchr, GCP and BigQuery and in a Looker Studio eventually.
Good communication and deadlines met.
I highly recommend Alice for tracking plan projects (Google Tag Manager), Google Analytics 4 (GA4) configuration and on Looker Studio.
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Education
- Master's DegreeAudiencia Business School2021