Freelancer profile translated to English.
Back to original languageAbout Alice
Looking to outsource your Wine & Spirits strategy or boost your sales without getting lost in the technical complexities of the sector? I can help you build profitable, exclusive "liquid" offers that perfectly align with your brand's DNA. Whether you are in the Luxury sector, an event agency, a caterer, or a brand seeking differentiation, I act as your outsourced Wines & Spirits department under a white-label arrangement.
My unique selling proposition? A dual expertise as a technical expert (WSET 3 Spirits in progress) and a commercial strategist. From my winemaking experience in Grand Cru Classé in Saint-Émilion to managing operations for global events (Paris 2024 Olympics, receptions for up to 8,000 guests), I know how to translate the language of the vineyard into concrete commercial performance levers.
Here's how we can collaborate:
Strategic Sourcing & Range Engineering: Sourcing confidential "gems" (Organic, Biodynamic, HVE), negotiating allocations from Major Houses, and creating tailor-made wine lists.
Sell-out Optimization & Trade Marketing: Creating sales support tools, designing marketing materials (product storytelling), and training your field teams to enhance desirability and stock turnover.
Key Account Management: Managing the entire "Wine" function for your complex projects, from analyzing latent needs to securing high-end logistics flows.
B2B Brand Activation: Designing 360° programs and offer scenarios for your trade shows, launches, or corporate events.
Free yourself from technical constraints; I'll ensure every bottle opened contributes to your profitability and brand image.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 10km), Bordeaux (up to 10km), Biarritz (up to 10km)
Experience
- Maison Garros - Négociant en vins pour l'événementielKEY ACCOUNT AND TRADE MARKETING MANAGERWINE AND SPIRITSNovember 2021 - May 2025 (3 years and 6 months)Paris, FranceBeyond distribution, I act as a strategic consultant for large-scale projects, demanding absolute rigor and flawless responsiveness. I transform the sector's technical complexity into differentiation and performance levers.• KEY ACCOUNT MANAGEMENT & STRATEGIC ADVICESole point of contact and reference for prestigious clients seeking to outsource their entire wine expertise (caterers, event agencies, prestigious companies, Stade de France) under a white-label arrangement.Management of commercial relationships and in-depth, tailor-made support, from needs definition to delivery, freeing clients from the sector's technical complexities for events hosting 2,000 to 8,000 people.• PURCHASING STRATEGY & PORTFOLIO MANAGEMENT OF 200 SUPPLIERSCuration of a mixed offering between artisan winemakers, confidential "gems," and Major Houses.Proactive selection of responsible and committed vintages to guide future consumption.Coherent and modern range engineering, anticipating the latent needs of diverse clients.• BRAND ACTIVATION & SALES DYNAMIZATIONDesign and deployment of 360° programs to boost sell-out: creation of wine lists, product storytelling, customer experiences.Implementation of sales support tools and team training.• INTERNATIONAL PROJECT MANAGEMENTLeadership of the wine strategy for global events: Paris 2024 Olympics, Rugby World Cup 2023, Tour de France.Mastery of critical flows and securing volumes under luxury quality standards.KEY RESULTS+17% revenue in the wine category through offer re-engineering.170,000 bottles/year distributed and 120 major projects managed.Stock rotation optimized by 24%.
- Comexposium - Wine ParisBRAND IMAGE AND BUSINESS DEVELOPMENT MANAGERWINE AND SPIRITSMay 2019 - December 2019 (7 months)Paris, FranceWithin the organization of World Wine Meetings and Wine Paris, I participated in B2B activation and business development, focusing on the strategic positioning of producers with buyers from Latin America.• BUSINESS DEVELOPMENT & INTERNATIONAL SOURCINGLatin America Zone: Identification, recruitment, and retention of top buyers for international conventions (WWM Global, America, Asia).ROI Optimization: Management of high-precision B2B matchmaking between buyers and producers to maximize commercial conversion and business meeting efficiency.• TRADE MARKETING & PRODUCER SUPPORTWine Paris Activation: Strategic consulting for winemakers to optimize their offering's visibility and impact at the trade show.CSR Communication: Highlighting environmental initiatives and certifications (Organic, HVE) to align partners' offerings with new market sustainability requirements.• BRAND MANAGEMENT & STRATEGYIdentity Overhaul: Active participation in the rebranding of World Wine Meetings (WWM) to modernize the brand's international positioning.Market Intelligence: Conducting a strategic study on adapting event formats to the cultural and commercial specificities of Brazilian importers.Performance Analysis: Post-event monitoring and analysis of satisfaction indicators to sustain business flows between exhibitors and visitors.KEY RESULTS:NPS (Net Promoter Score) of 8/10 obtained from supported exhibitors.Expansion of the qualified buyer portfolio in the LATAM region.Optimization of producer engagement rate on CSR topics.
- Château Jean FaureCELLAR MASTER - WINEMAKING ASSISTANTWINE AND SPIRITSAugust 2020 - November 2025 (5 years and 3 months)Bordeaux, FranceTotal immersion "from grape to glass" to master the technical realities of producing a biodynamic Grand Cru Classé. Intensive commitment requiring operational rigor and multidisciplinary team management.• CELLAR MANAGEMENT & EXPERIMENTATIONPartner to the Cellar Master on experimental winemaking protocols (micro-cuvées, oenological trials).Management of key operations: maturity controls, fermentation monitoring, pressing, and racking.Deep understanding of the interactions between terroir, grape variety (predominantly Cabernet Franc), and aging.STRATEGIC OBJECTIVE: Every technical intervention is designed to reveal the terroir's typicity and enhance the wine's unique identity (predominantly Cabernet Franc), ensuring a pure and authentic expression of the vintage.• CLIMATIC & TECHNICAL OBSERVATIONS:2020: Sunny and precise vintage. Management of generous volumes and exceptional quality (tannin/freshness balance).2021: Vintage of resilience. High disease pressure (mildew & botrytis); drastic sorting to preserve fruit brightness despite low yields.2025: Vintage of precision. First experience in the new restructured winery (concrete vats, gravity flow); optimization of extraction and aromatic purity."EXPERT" PLUS, INTEREST IN TRADE MARKETING:This deep immersion allows me today to decipher each vintage with rare technical precision, transforming oenological discourse into a credible and differentiating sales lever. This field expertise enables me to translate the cellar's technical complexity into concrete sales arguments and credible technical storytelling for the most demanding clients.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- WSET Level 3 in SpiritsWine and Spirit Education TrustWSET Level 3 in Spirits
- Master International VintageEcole Supérieure d'Agricultures2019Master International Vintage