Freelancer profile translated to English.
Back to original languageAbout Alice
Who am I? 🐅
Artistic director and creative strategist for over 10 years, I support brands and organizations in the conception, structuring, and deployment of high-impact communication campaigns and design systems.
Trained in leading advertising agencies (BETC, Havas, Publicis) and then in television and audiovisual production, I have developedan end-to-end vision of projects:from strategic insight to final delivery, integrating production, distribution, and performance constraints.
I now act as a **senior creative partner**, capable of framing a vision, leading teams, and ensuring a high level of craft across all touchpoints.
My mission 🎯
I help brands gainclarity, consistency, and effectivenessby structuring their long-term creative expression, particularly by:
• Creative strategy and brand positioning
• Conception and deployment of 360° campaigns (B2B / B2C)
• Creation and implementation of sustainable design systems
• Global art direction (digital, print, retail, motion)
• Product launch and brand repositioning
• Brand content, digital activations, and artistic partnerships
Creative process 🧠
Both strategic and hands-on, I manage projects from start to finish: framing, ideation, art direction, production, deployment.
The implementation of clear and robust design systems allows teams to gain autonomy, consistency, and efficiency — while reducing costs and production time.
Skills 🎨
ToolsAdobe Creative Suite | Figma | Canvas | Notion | Loom | Discord | Asana |Office Suite
Hard SkillsArt Direction | Branding Design | Design System | UI/UX Design | Creative Strategy | Colouring
Soft SkillsCreativity | Problem Solving | Empathy | Management | Networking
See you soon!
English
Fluent
French
Native or bilingual
Portuguese
Conversational
Can work on-site
Paris (up to 50km), Marseille (up to 50km), Bordeaux (up to 40km)
Experience
- BETCArtistic DirectorCONSULTING AND AUDITSSeptember 2017 - December 2023 (6 years and 3 months)Paris, FranceArtistic conception for film creation: reference research, key visuals, roughs, and storyboards. Participation in various communication campaigns for Citroën, Lacoste, and Peugeot budgets (print, digital, film, POS displays).Collaboration with a copywriter, the agency's sales team, and creative directors.Project monitoring and management of assistants/graphic designers.
- FreelanceArtistic DirectorCONSULTING AND AUDITSSeptember 2015 - Today (10 years and 9 months)Paris, FranceFashion 🧵 Lacoste, Guerlain, Valentino, Armani, AdidasHealthcare 🔬 FFC, Pierre Fabre, Besins, Gustave RoussyBeauty 💄 Roger & Gallet, L’Oréal, Roberto Cavalli, Narciso RodriguezNGO 🎗️ Action Contre la Faim, CCFD Terres SolidairesFood & Beverages 🧃 Orangina, Evian, HeudebertHospitality 🏨 M Gallery, Sofitel Legends, Pullman, Shangri-LaWine and alcohols 🍾 Desperados, Rémy Martin, Champagne Bollinger, Ruinart, Ruhlmann-SchutzCulture 📽️ Le Grand Palais, RadioFrance, Culture Box, Arte CreativeAutomobile 🚗 Citroën, Peugeot
- Beware MagazineArtistic DirectorPRESS AND MEDIAMarch 2012 - March 2016 (4 years)Creation and development of the Beware! webzine identity.Creation of the logo, website design, management of musical editorial content, and community management.
Reviews
Meryl
Meryl BENITAH
Reviewed on 2/26/2024
Working with Alice was a particularly pleasant experience. She demonstrated an excellent understanding of the project's challenges as well as the company's values and spirit. Her ability to quickly grasp the subject matter, combined with fluid communication, greatly contributed to the success of our collaboration. I highly recommend her services to anyone looking for a reliable and competent partner for their art direction project.
Marie-Ange
EFFISCIENCE
Reviewed on 12/22/2022
One word: Perfect!
Recommendations
MA
MR
+4
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Education
- Bachelor's Degree in Applied Arts - Communication OptionUniversité Toulouse II2013
- Master in Visual Communication Creator DesignerESAT2015