Freelancer profile translated to English.
Back to original languageAbout Alice
With over 10 years of experience in global communication, brand image, and content production, I have supported high-end brands in the hospitality, luxury, fashion, and culture sectors, in France and internationally.
My expertise covers the strategic development of brand universes, art direction, 360° project management (content, events, collaborations), as well as team management.
Both strategic and operational, I combine creativity, agility, execution rigor, and strong interpersonal skills.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- FreelanceCommunication and Brand Strategy | Project Management | ProductionMarch 2024 - Today (2 years and 3 months)Paris, France
- Brand communication strategy: development of editorial and social media strategy, creation of communication tools, digital project management, coordination of press and influencer activities, collaboration strategy (artists, brands, talents)
- Photo and video content production management and coordination, art buying, budget management
- Brand image definition and management: development of creative concepts and art direction, coordination of visual identity across brand channels, overall and visual consistency of messages disseminated on platforms
- Event project management and coordination (external and internal)
- Creative and artistic watch
- Le Nessay Hôtel 4****Director of Communication & EventsHOSPITALITYFebruary 2022 - August 2023 (1 year and 6 months)Saint-Briac-sur-Mer, France
- Development of the communication strategy and management of the establishment's global communication
- Art direction: ensuring brand image consistency (universe, tone, values, aesthetic territory)
- Development and management of all communication materials: establishment materials, website, etc.
- Social media management Instagram @le_nessay and Facebook
- Photo & video content production management: art buying, shooting management (scouting, casting, shooting objectives, budget, planning, contracts) SEO/SEA strategy management with agency Youri & Neil
- Implementation and management of the partnership with Small Luxury Hotels
- Press relations management: coordination of Mews and Pascale Venot press offices, management of partnerships with Yonder and Travellers Society, development of press kits, management of press trips and interviews, implementation of VIP packages
- Development of artistic collaborations: exhibition of the artist Nathalie Decoster
- Event strategy: organization of launch parties for new bar menus, Fête de la Musique with live artists (Alexia Gredy, Saint DX, DJ Cam, Yuksek), internal events
- Internal communication management: creation of a newsletter
- Team management
- Development of new local establishments within the group: Bakeries - Pastry Shops "Maisons Gourmandes"
- Brand creation: brand identity, graphic charter, print templates and brand image
- Development of brand signage and packaging
- Creation and management of Instagram social media @maisons_gourmandes (photography and editorial calendar development)
- Jeanne SourceEntrepreneur & PartnerFASHION AND COSMETICSOctober 2017 - December 2021 (4 years and 2 months)Paris, FranceCo-creation of the bridal brand Jeanne Source• Commercial development of the brand and visual identity• Co-creation/design of collections• Production management of photo and video collection shoots (mood boards, shooting objectives, team creation, casting, logistics, post-production)• Creation and management of annual events/fashion shows• Client management / client relations• Global digital communication management (strategy, website and social media management)• Press relations and influencer management• Marketing development/collaborations• Head of Paris Showroom / stylist advice• Global financial management• Production management (workshop/stock production monitoring)• B2B development (boutique referencing)
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Education
- Master 1 in Communication and AdvertisingINSEEC ParisMaster 1 en Communication et Publicité
- 2nd year Bachelor's degree in Cultural Mediation and CommunicationUniversité Paris III La SorbonneLicence 2 en Médiation Culturelle et Communication