Alice C.

I created my company in March 2019.

The goal: to help women better understand their body & skin.

With a holistic approach, I show them how to rebalance their body using 5 pillars: diet, lifestyle (sleep, exercise, relationships), emotions, menstrual cycle, and cosmetics.

Since then, I have met and supported over a hundred women.

- Conducting cosmetic workshops to raise awareness about body and environmentally friendly care

- Coaching over 70 women for 1.5 years in skincare

- Writing a skincare book for men, published by Rustica,

- Writing articles for the blog

- Weekly newsletter read by over 700 people

- Creating a database of over 3000 people,

- Writing & layout of an ebook on sunscreens, downloaded by over 1800 people

- Managing an Instagram account with over 4000 followers

- 6 sales/month on 1-week cycles

- Mastery of operational complexities related to the wine and gastronomy sector

- Relationship with the brand to ensure their image and identity are respected on the site: marketing brief, exchange of visuals and product information, schedule monitoring

- Cross-functional management: identify contact person/structure/challenge

- E-merchandising strategy: product highlighting

- Pricing strategy with a margin objective

- Creation of home page banners and promotional banners

- Sales performance analysis + recommendations

- Mobile reference See less

In charge of the hairstylers category: straighteners, curlers, blow-dry brushes, multi-stylers, heated rollers. Represented 41% of BaByliss's turnover in 2014.

BaByliss is a leader: in France and Europe for this product category.

Product Innovation:

- Analysis of market, consumer, and competitor trends (product mix and sales performance). GFK Panel)

- Development of 10 products/year: product mix. Liaising with subsidiaries, sales force, technical marketing, R&D, internal creative agency, and suppliers.

- Monthly analysis of my products' sales performance, ROI.

Operational Marketing:

- Creation of sales support tools in French & English: press releases, flyers, catalogs, POS displays

- P&L optimization with the relaunch of 9 promotional products (color, gift set, or price) and ROI analysis.

- Overhaul of the brand's website content.

- Training in French and English for subsidiaries, sales force, and distributors in France and internationally.

Communication & Advertising:

- Implementation of a semi-annual media plan with the sales management and the media agency Média Brand. Semi-annual budget: €4 million

- Creation of print ads with the internal creative agency (Curl Secret and ST387e)

- Curl Secret TV spot: voice-over, final pack shot

- Relations with the PR agency, My Press Agency for Press Days, twice a year. Creation of display banners, flyers, leaflets.

Results (January 2014 - December 2014, France, value):

- BaByliss growth in the hairstylers category: +5 points.

- Curl Secret C1000E, #1 curler and hairstyler in France and Europe. Generated +570% value in the French curler market in the first 2 months after launch

- ST287E straightener, #1 best-selling straightener

- AS115E blow-dry brush, Top 10 best-selling in its category.