Freelancer profile translated to English.
Back to original languageAbout Alice
I don't fit into a box. And that's exactly what makes me valuable.
Communicator, videographer, journalist, teacher, host — for 14 years I've navigated between disciplines with one constant: putting people and stories at the center.
I build communication strategies, shoot and edit documentaries, train students in communication schools, and create content that truly resonates. My favorite areas: the Silver Economy, human storytelling, brands that have something to say.
Based in Nantes but mobile to Paris. Autonomous, reliable, and dynamic!
English
Fluent
French
Native or bilingual
Can work on-site
Nantes (up to 50km), Paris (up to 15km)
Experience
- Brins d'histoires et tartines de vieFounder of Brins d'histoires et tartines de vieFILM AND AVJanuary 2021 - Today (5 years and 7 months)Nantes, FranceBrins d'histoires & Tartines de vie is a project at the intersection of journalism, documentary video, and human animation in senior environments (nursing homes, assisted living facilities, retirement communities).I create episodic video series to highlight residents, staff, and facilities — such as the ongoing series in partnership with MSA Vendée, in 14 episodes, filmed in MARPA facilities in Vendée.My approach is based on three pillars:Memory Storytelling: workshops and recordings that gently and methodically gather life storiesDocumentary Video: filming, editing, distribution on social media and internallySilver Economy Communication: 14 years of experience in the sector, a deep understanding of the challenges of these organizations and their audiencesI work independently, from conception to final delivery, with a particular sensitivity for intergenerational topics and human testimonials.Nantes / travel possible (Loire region and beyond)
- Publicis West AfricaInternational Group ManagerDIGITAL AND ITJanuary 2013 - January 2015 (2 years)Accra, GhanaClients: MAGGI, Nestlé Infant Nutrition, and DKT International for all West African countriesTasks:• Management of 360° campaigns from client brief to final production• Development of strategic recommendations: Global strategy for MAGGI, Infant Nutrition, and DKT• Financial management: Creation of the SOW (scope of work), monitoring budget adherence and delivery timelines• Team management: Supervision of a sales team of three and a creative team of four• Primary responsibility for client relations for all projects from brief to final delivery.Successes/Achievements:• MAGGI: Best score in the client evaluation of Publicis West Africa agency (2013)• Infant Nutrition: Happy Babies campaign selected as the best international campaign for Nestlé Worldwide for 2013• MAGGI Mixpy campaign for Nigeria doubled sales three months after the campaign aired• Successful launch of the No YAWA platform: Researching insights from Ghanaian youth, strategic recommendation for brand placement, creation of logo, website, and 360° campaign• Introduction of new organizational tools: new internal and client worklist template, new finance file, new minutes report file.
- Keyrus DigitalAccount DirectorDIGITAL AND ITJanuary 2015 - February 2017 (2 years and 1 month)Paris, FranceClients: Accor, SNCF, Bolloré, Carrefour, DUCRAY, France Thalasso, Havana, M6 Corporate and M6 BoutiqueTasks:• Management of a team of 4 project managers and 1 group manager• Consulting and support on strategic decisions for major accounts• Creation of websites and mobile applications (especially B2B) (Consulting and support on user journeys and target audiences)• Design Thinking workshops and process• Responding to tenders: organizing responses, writing the digital strategy (competitor analysis, brand positioning, problem statement, needs assessment, design)Successes/Achievements:• Won the France Thalasso project• Won the Hello Fioul project (Bolloré)• Won the M6 Corporate project• Development of an internal portal and a B2B commercial application for ACCOR
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Education
- Master II in Communication and AdvertisingSup de Pub2010
- Journalist Video ReporterEMI2020Apprentissage du métier de Journaliste Reporter d’Images : Montage, cadrage, prise de son, construction de sujets médiatiques...
Certifications
- Journalist Video ReporterEMI2020