Freelancer profile translated to English.
Back to original languageAbout Alice
Visual Designer & Art Director with over 7 years of experience between Milan, Madrid, and Varese. I help SMEs, startups, and emerging brands build a solid, coherent, and memorable visual identity — from concept to delivery.
Specialized in branding, art direction, and packaging design, I have collaborated with agencies and brands in sectors such as beauty, hospitality, fashion, food, and tech.
My approach combines strategic thinking and aesthetic sensibility: I don't impose a style, I design based on what each project needs. I handle the entire creative process — visual identity, digital content, printed materials, photography, and communication strategy.
I integrate generative AI tools into the creative workflow to deliver faster, more accurate, and strategically valuable results.
Does your brand need a rebranding or a brand new identity? Let's talk.
Italian
Native or bilingual
English
Conversational
Spanish
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- FreelanceVisual Designer & Branding SpecialistMay 2025 - Today (1 year and 3 months)Milan, ItalyFreelance visual designer specializing in visual identity, branding, and packaging. I collaborate with agencies, startups, and brands in sectors such as beauty, hospitality, fashion, food, and Interior Design — developing complete projects from concept to final delivery.I handle visual identity, logo design, printed materials, digital content, visual communication strategy, and photography with post-production. I integrate generative AI tools into the creative workflow to deliver faster and more accurate results.I have worked between Milan, Madrid, and Varese, with Italian and international clients.
- Part & AppArt AgencySenior Graphic DesignerMay 2025 - April 2026 (11 months)Madrid, SpainCollaboration with Part & AppArt Agency (Madrid) on branding and graphic design projects for the agency's clients. Development of brand strategies, visual identity, editorial layouts, and digital content creation.
- Wade AgencyGraphic Designer & Branding SpecialistJanuary 2025 - April 2025 (3 months)SpainGraphic design and branding for client projects, including visual identity development, editorial layouts, and digital content creation.
Recommendations
SM
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Education
- Master in Branding & Visual CommunicationIED MadridMaster in Branding & Visual Communication
- Social Media Marketing The Potential of Marketing on Social MediaSDA Bocconi2021Social Media Marketing The Potential of Marketing on Social Media