Freelancer profile translated to English.

Description

Digital project manager for over 7 years, I have worked within large groups (CHANEL, Clarins) and in small structures (Km 127, Leclaireur). Thus, I can support you in defining your 360° digital strategy (showcase website, marketplace, social networks...), implementing processes, developing and prioritizing a corrective and evolving roadmap, managing schedules and budgets, analyzing KPIs, recruiting and managing necessary resources, and coordinating involved service providers.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris 15e Arrondissement (up to 50km)

Leclaireur
Digital and Marketing Manager
LUXURY GOODS
January 2019 - October 2019 (10 months)
Paris, France
- Develop a global digital strategy (e-commerce institutional website, marketplace, social networks...) based on the company's overall strategy, to enhance the company's image and increase online sales volume
- Participate in the analysis and development of the company's overall IT architecture, hand in hand with a CTO: implementation of a PIM/DAM, challenge the ERP solution, replacement of the cash register system, choice of CMS... based on functional and technical specifications
- Define, recruit, and manage internal digital resources (editorial, e-merchandising, product referencing, social media...) and external ones (CTO, writing, translation, SEO, SEA, UX, analytics...) to ensure the implementation of the strategy and the progress of projects
- Coordinate the daily evolution of the institutional website: optimize product launch times, validate e-merchandising (product information presentation, categorization, designer and product promotion plans...), implement CRM bases, analyze statistics for UX improvement, monitor maintenance contracts...
- Ensure the progress of the institutional website redesign project: develop wireframes with a UX designer, validate mockups, coordinate project monitoring, arbitrate production timing...
- Guarantee brand image on tools by participating in the selection and briefing of photo service providers (stylist, photographer, retouchers...) and by implementing shooting and image guidelines
- Implement performance monitoring tools for platforms, and track KPIs to adjust the digital strategy accordingly

Context:
- Tool: 1 EMEA, FR & EN e-commerce institutional website; objective to launch the US and Asia in the short term
- Role: manager of a team of 6 people; responsible for managing the overall budget allocated to digital; key contact for the CEO and external partners
Clarins
International Digital Manager Clarins V3
FASHION AND COSMETICS
April 2016 - September 2018 (2 years and 6 months)
Paris, France
1. Deployment & Run: Launch of 8 local versions across 3 regions + 1 corrective & evolving production release per month

- Participates in key meetings, from project kick-off to site go-live
- Manages the translation and localization agency: project and budget monitoring
- Coordinates the production and updating of process documents with the technical team
- Participates in and coordinates testing - all browsers, all devices - to ensure compliance with the graphic charter & optimal user experience
- Identifies and prioritizes bugs and evolutions to be made to the site with other digital teams

2. Enrichment: Launch of new PLP and PDP templates + redesign of online beauty consultation (aborted) + integration of a new UGC module

- Creates the initial brief (analysis, benchmark, marketing needs expression) and participates in the selection of a partner agency (if needed)
- Coordinates the writing of functional specifications (Business Requirement Document, zoning) and the production of mockups with the Digital Art Director or partner agency
- Delivers all elements to the developer and monitors integration with the technical team (if usual development partner)
- Participates in and coordinates testing - all browsers, all devices - to ensure compliance with the graphic charter & optimal user experience
- Ensures global project deployment: actual launch & monitoring (planning, process, configuration, support)

Context:
- Tool: 2 versions of sites coexist globally: version V2 has been replaced market by market since January 2016 by a V3 site, responsive and more immersive. By the end of 2017, 11 V2 & 11 V3 exist in 15 languages
- Role: manager of one person on a permanent contract; responsible for managing the budget allocated to Clarins V3; key contact for the technical team, regional e-commerce teams, and agencies
CHANEL SAS - Corporate Marketing
Digital Project Manager for Retail Applications - Fashion Division, Image Department
LUXURY GOODS
July 2011 - March 2016 (4 years and 9 months)
Paris, France
1. ‘Boutique app’: iPad application used as a collection catalog by customers and the sales force of Fashion boutiques globally

- Coordinates the deployment of the tool in Fashion boutiques and the delivery of content updates for Ready-to-Wear, Accessories, and Watchmaking/Jewelry collections
- Manages market communications and support
- Prioritizes the development of new features (integration of a search engine, simplified Chinese...)
- Participates in the development of a back office to industrialize content contribution and delivery

2. Other retail applications: Ready-to-Wear pre-order application managed in Hong Kong & New York, pilot of 'Boutique app' on iPhone, Haute Couture application

- Participates in the prioritization of global retail projects
- Defines functional specifications and participates in the briefing and selection of the partner agency
- Manages the development and monitoring of the schedule
- Coordinates UX reflection and mockup production with the Creative team
- Organizes and participates in testing (of a master)
- Coordinates the actual deployment (communication, process, training of local teams...) - Gathers feedback to consider deployment or redesign

Context:
- Tool: approximately 1200 iPads in over 180 Fashion boutiques; 3 languages, 2 iOS versions & 4 types of iPads supported. In terms of updates: 8 collections per year (6 RTW & 2 HC), i.e., 14 market deliveries (fashion show, then collection arrival in boutiques), with 2500 to 5000 references per collection
- Role: manager of 3 people; responsible for managing the budget allocated to retail applications; key contact for the agency, IT teams & markets

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Master's in Finance in the field of Organizational Sciences
Université Paris Dauphine (accredited EQUIS)
2010
ESSEC Grande Ecole Diploma - Specialization in Luxury Marketing (LVMH Chair)
ESSEC Business School (accredited AACSB & EQUIS)
2013