About Alice
- Strategy & Management:audit, positioning, key messages, 360° action plans, scoping, KPIs.
- Brand & Content:identity, editorial lines, storytelling, copywriting, graphic creations.
- Digital & Social Marketing:editorial calendars, UGC, newsletters, landing pages.
- Events & Trade Shows:A-Z organization (brief, timeline, budget, suppliers, booth, content), seminars, public speaking.
- Sales:impactful presentations, proposals, pitches, client cases.
- Press & Influencer Relations:press kits/releases, follow-ups, targeted outreach
- Solid Project Management(timeline, risks, governance, reporting).
- Useful Creativity:ideas that serve your objectives (not the other way around).
- Team Spirit:I coordinate departments & suppliers to deliver on time.
- Good Humor:even in a crisis, we stay on course (and keep smiling 😉).
- Strategy & 3-6 month operational roadmap
- Brand kit (baseline, messages, templates)
- Editorial calendar + 12 to 24 content pieces
- Social media plan + monthly reporting
- Trade show organization (mission briefs, timeline, budget, booth, assets)
- Sales presentation that "gets the signature"
- 15 years of experience in 360° communication and project management
- Strategic vision and operational execution
- Rigor, responsiveness, pedagogical approach
French
Native or bilingual
English
Native or bilingual
Experience
- ASSYSTEMHead of Marketing Communication & EventsSeptember 2022 - Today (3 years and 9 months)Total rebranding following merger acquisition - Content creation - Creation of an internal magazine - Employer brand campaign - Large-scale event creation - Intranet redesign - Support to the Sales Department - Press relations - Highlighting projects - Sales offer redesign - SEO - SEA - Graphic design
- JIFMARHead of Marketing Communication & EventsFebruary 2022 - August 2022 (6 months)Communication plan creation - Sales support - Hubspot CRM implementation - Employer brand strategy implementation - Organization of various events - Support and assistance in writing sales proposals - Press relations - Press trip for the Canopée project
- NICEHead of Marketing Communication & EventsJuly 2017 - January 2021 (3 years and 6 months)Communication plan creation - Website creation for the GSB range - Sales challenges organization - Field sales support (90 people) - Professional trade show organization, 250m² booth - Press relations - Press trip - Creation of all types of content - SEO - SEA - Radio campaigns
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Education
- Master in Communication Management2012Master Directeu r de la Com mu nication
- ESUPCOM