Alice Causeret

I am the person I would have loved to have by my side when I launched my brand.

For 10 years, I founded and developed my ethical fashion brand (Binette) and supported B2C brands as an outsourced marketing and communication manager.

I managed all marketing and communication aspects: positioning, brand platform, editorial strategy, digital deployment, action structuring, project coordination, community development.

And above all, I understood one essential thing: founders don't need more ideas but a right-hand person capable of helping them sort, structure, and concretely move projects forward.

Today, I act as a marketing & communication right-hand person for startups and VSEs who want to structure and accelerate their communication without hiring internally.

My role is to bring clarity, framework, and momentum to projects:

◦ positioning and brand platform

◦ marketing and communication strategy

◦ project management (launches, campaigns, offers)

◦ coordination of service providers and teams

◦ structuring of priorities and actions

◦ operational deployment

🎯 My target audience: mission-driven B2C brands. Areas I know very well and where my conviction makes sense: helping brands make daily life lighter and more responsible for their customers. But my method applies to any VSE or startup that needs an external marketing pilot!

🗓 I work 2 to 3 days a week, as a trusted partner, with a strong entrepreneurial culture and a very action-oriented approach.

📩 If you are looking for an involved and reliable marketing right-hand person, I would be delighted to chat!