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Alice AuvrayAA

Alice Auvray

Supermalter

Influence strategy | communication | branding

€750/day
1 project
Paris, FR
8-15 years

Average response time: 4 hours

Freelancer profile translated to English.
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About Alice

After more than 8 years in an agency (TBWA\Corporate, Kingcom, Auditoire) where I worked equally on B2B and B2C campaigns, I decided to go freelance.

My last experience at Monks.Paris, where I had the opportunity to lead the influence team, structure it and integrate it into the EMEA division to support its growth, taught me a lot. Both through the support of my local and international clients and in the development of my team within a large international group. This experience has been extremely enriching, and I am
anxious to put these skills to the service of a new project as a freelancer, with the same passion that drives me in my missions for 8 years.

I can support you on the influence strategy, think about how to integrate it into a broader media or marketing strategy. But I can also support you on brand strategy, define your key messages, your positioning and your communication pillars.

Over the past 8 years, advertisers such as Google, YouTube, La Roche-Posay, Netflix, Emirates, Drunk Elephant, L’Oreal Paris, Arte, Le Groupe Seb, Intel, SNCF Voyageurs, Printemps, Décathlon, Air France, Magnum, Fnac, Accor have trusted me to support them on a daily basis.

Looking forward to telling you more in person and collaborating together!

Available in English if needed :)
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 10km)

Experience

  • Monks
    Influence Director
    January 2023 - August 2025 (2 years and 7 months)
    - Strategic recommendations

    - Support for French clients on an international, regional and local scale

    - Management of a team of 7 people

    - Financial and operational monitoring

    - Structuring of the team & integration into an EMEA team

    - Member of the steering committee

    Clients: Netflix (France) | Google (France) | La Roche-Posay (DMI) | YouTube (France) | Arte (France) | L’Oréal Paris (DMI) | Decathlon (DMI) | YouTube (France) | SNCF Voyageurs (France)
    Influence marketing Branding Team management Structuring
  • AUDITOIRE
    Senior Influence Consultant
    CONSULTING AND AUDITS
    March 2020 - Today (6 years and 3 months)
    Paris, France
    Clients: Huawei, Groupe Pierre Fabre (Avène, Klorane ...), Qatar

    - Writing strategic recommendations
    - Daily client advice
    - Management and monitoring of influence campaigns
    - Monitoring and respect of KPI's
    - Management
    Influence marketing Project management Branding
  • Kingcom
    Senior Consultant in Press and Influence Relations
    CONSULTING AND AUDITS
    August 2018 - February 2019 (6 months)
    Paris, France
    Clients: Groupe Seb France (Moulinex, Tefal, Calor, Rowenta), Headspace

    - Writing strategic recommendations
    - Daily client advice
    - Management and monitoring of press campaigns (print and web) and influence
    - Monitoring and respect of KPI's
    - Daily relationship with journalists & influencers
    - Daily media monitoring
    - Recruitment and support of interns
    Press relations Project management

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