Freelancer profile translated to English.
Back to original languageAbout Alice
Hi there 👋
I'm Alice, founder of Ora Digital Strategy. I support growing companies (SMEs and startups) as an outsourced CMO and digital strategist.
MY BACKGROUND
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✓ **3+ years at datashake**: I managed digital acquisition and growth for clients (B2B & B2C): Alan, Kard, Clinique des Champs Élysées, Nébuleuse, etc. I managed a team as a team lead.
✓ **Founder BAB'KY**: I launched and managed my own company for 3 years. There I really honed my skills in entrepreneurial management, profitability, and P&L.
✓Today**: I support **e-commerceandlead generationcompanies instructuring their digital marketing ecosystem**, **growth&acquisition**, optimizing their **growth strategy**, and **making informed decisionsbased on data.
I act as a link between internal teams and service providers, with the goal oftransforming marketing and operational challenges into real, measurable business impact.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- BAB'KYFounder | Growth & Brand ManagerRESTAURANTS AND FOOD SERVICESeptember 2023 - May 2026 (2 years and 9 months)Paris, FranceGo-to-Market & Acquisition: Launch and scale a profitable business without an advertising budget (CAC at €0) through social channel optimization and influencer marketing.Performance Analysis: Profitability management, sales KPI tracking, and continuous margin optimization.Customer Experience: Increased LTV (Lifetime Value) by implementing a conversion funnel focused on recommendations and loyalty.Business Impact: Immediate profitability | Total revenue of €130,000 | Consistent organic growth of the customer base.
- datashakeTeam Lead, Paid Media ExpertCONSULTING AND AUDITSJuly 2020 - February 2023 (2 years and 7 months)Paris, FrancePaid Expertise: Management and optimization of complex campaigns on Meta, Google Ads, TikTok, Snapchat, Pinterest, Bing.Client Portfolio: B2C and B2B clients from startups to unicorns: Nébuleuse Bijoux, Alan, Clinique des Champs Élysées, Buziness, Dimpl, Medicall, etc.Data & Analytics: Advanced analysis of conversion funnels and implementation of monitoring dashboards (Looker Studio, Supermetrics).Data-driven decision-making.ROI Optimization: Account audits and restructuring of acquisition levers to maximize budget efficiency.Quantified Impacts: Achievement of growth objectives: ROAS x2.5, CPA/3, CPL/2.Client Relations: Strategic client support, satisfaction, and portfolio development.Management: Team leader of 5 people: 3 permanent employees and 2 interns/apprentices. Work organization, training, and skill development.
- HL conseilCommunication Agency - Strategies and Media Relations in the Health SectorPRESS AND MEDIAJuly 2018 - October 2018 (3 months)Paris, FranceHL Conseil is a communication agency specializing in strategies and media relations within the health sector.My missions- Approach journalists and influencers- Participation in press conferences- Write press kits- Website updates- Instagram account management.
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Education
- MSc in Marketing and Digital MediaESCP2020SEO - SEM, Google Analytics, communication 360, brand building, CX, conception de sites Web, marketing numérique, finance pour les spécialistes du marketing, gestion des médias sociaux, publicité à l'ère du numérique.
- Bachelor's in Political Communication, SpecializationIDC Herzliya2019Marketing numérique, analyse réseaux sociaux, marketing médias sociaux, recherche qualitative & quantitative, communication politique, médias & conflits, psychologie sociale, comportement des consommateurs, publicité intégrée.
Certifications
- Google Ads Display CertificationGoogle2020
- Social Marketing CertificationHootsuite2020