Freelancer profile translated to English.
Back to original languageAbout Ali
Expert in complex product data (100k+ items), I work at the convergence of IT, Business, and international standards (GS1). From drastically reducing Time-to-Market (from 12 to 3 months at Sephora) to managing proprietary GDSN Datapools (Carrefour), I transform raw data streams into business performance levers.
Recognized for my strong character and ability to unite siloed organizations, I navigate with agility in dense technological environments (SAP, Akeneo, Equadis, Oracle EBS) and demanding methodological frameworks (Scrum, SAFe). My goal: to ensure the integrity, compliance, and profitability of each digital asset.
French
Native or bilingual
English
Native or bilingual
German
Conversational
Arabic
Basic
Italian
Basic
Can work on-site
Paris (up to 50km)
Experience
- CARREFOURProduct OwnerAGRICULTUREJuly 2023 - Today (3 years and 1 month)Massy, FranceMissions:- Proprietary Datapool Management: Rare expertise on the receiver GDSN flow. Technical investigation on CIN messages (XML): in-depth analysis of logs and history to identify fundamental/formal blocking issues and secure integration.- CIC Flow Monitoring: Management of the feedback loop to suppliers (Catalogue Item Confirmation) to ensure integration status transparency.- DAM Integration (Digital Asset Management): Design of the asset management module (HD visuals, PDF safety data sheets, instructions). Definition of business rules (resolutions, weight, formats) and management of the interface with Carrefour's proprietary DAM.- Automation & GS1 Standard: Implementation of the complex GS1 naming rule for converting files into dynamic URL links for GDSN flows.- Data Model Guarantee: Critical maintenance of the data model. Management of obsolescence and addition of strategic attributes to prevent flow rejection.- "From Scratch" Design (Origins): Product lifecycle management (vision, UX/UI, naming) and centralization of complex management rules (Marketing, Quality, Logistics, Sales).- Dual Role Scrum Master: Guarantee of the Scrum methodology, facilitation of rituals, and optimization of velocity through squad Healthchecks.Technical environment:Jira, Confluence, Syndigo (CES), Mendelson, Carrydata, ORIGINSResults:The Syndigo supplier portal was adapted to Carrefour's needs and deployed in the 6 pilot countries. Numerous changes were made to this tool to allow for simpler and smoother use of the solution by business teams. It is now functional.The MVP of the new internal Origins portal has been delivered to production; pilot suppliers are currently being onboarded to become best users.
- SACEMProduct OwnerFILM AND AVJanuary 2022 - April 2023 (1 year and 3 months)Puteaux, FranceMissions:- Pricing Engineering: Modeling and configuration of complex calculation rules via Oracle EBS, adapting royalties to current digital and media uses.- Customer Journey Optimization: Design of a "Self-Service" event declaration tunnel, generating automatic deductions and reducing the data entry workload for managers.- CRM Modernization: Management of EDM (Electronic Document Management) projects and automation of document generation to streamline contractual relationships.- Quality & Maintenance: Diagnosis and resolution of critical bugs through analysis of data flows between the CRM and the Oracle engine.- Transformation Accelerator: Key player in the transition to the SAFe framework; preparation of PI Plannings and proactive management of inter-team dependencies.- Business Pedagogy: Reconciliation of IT department stakes and the practical realities of sales teams (Communities of Practice).Technical environment:WEBDR (internal CRM), IACloud (Oracle), EBS (Oracle), Sharepoint
- Sephora Deutschland GmbHProduct Owner Data GovernanceFASHION AND COSMETICSMay 2021 - December 2021 (8 months)Paris, FranceMissions:- Massive Time-to-Market Optimization: Reduction of the commercialization cycle from 12 months to 3 months (75% agility gain).- Compliance & Security Guarantee: Mastery of health (allergens, ingredients) and customs regulations. Securing flows to prevent import blockages and public health risks.- Flow Architecture (Akeneo/SAP): Management of the interface between Equadis and Akeneo PIM for marketing enrichment, and synchronization with SAP ERP.- Advanced Functional Configuration: Adaptation of the Equadis interface to the Sephora process (specific validation buttons per role: Catman, E-merch).- Large-Scale Data Quality: Management of massive volumes (100k+ items) with no room for error through blocking controls at the source.- Field Diplomacy: Re-establishment of dialogue between IT and Business in an initially hostile context. Successful evangelization of business experts (20 years of experience) through a pedagogical and "Bottom-Up" approach.- Organizational De-silowing: Mapping of the A to Z process aligning Marketing, Sales, E-Merch, Logistics, and Quality.- Delivery Management: Management of a dedicated developer squad at the editor Equadis.- Testing & Onboarding Strategy: Lead of functional testing (attribute test scenarios) and training of end-users.Technical environment:Equadis (datapool), Akénéo (PIM), Confluence
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Education
- Master Marketing & ManagementInseec Paris Business School2017Marketing (digital, opérationnel, stratégique, international...), Finance, Ressources humaines, Gestion de projet, Philosophie, Économie, Droit, Culture générale (géopolitique, actualité, histoire de l'art)...
Certifications
- Scrum Master Certificationscruminstitute.org2021