Freelancer profile translated to English.

Description

Hello, I'm Alia, founder of AuraLab.

I help brands grow with clarity, creativity, and common sense.

After studying marketing and business in Melbourne, I explored branding through various environments: companies, creative projects, concrete challenges... and a few unexpected detours. I finally returned to Mauritius, my home island.

For over 10 years, I developed the brand of a sports club from the inside, managing communication, marketing, content, and community. Along the way, I crossed paths with art, culture, hospitality, exhibitions, and live events — and I stayed there. I love building brands where people gather, feel, and connect.

Today, I support brands, teams, and projects from all sectors in shaping their identity, refining their message, and transforming their ideas into clear, relevant, and human stories.

Less talk. More action.

Let's build something meaningful together.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Ennoia Sports & Fitness Club
Marketing & Communication Manager
SPORTS
June 2012 - April 2023 (10 years and 10 months)
Port-Louis, Mauritius
Club with 1,800 members | 2 clubs (North & Ebene) Establish marketing and commercial strategy
Mauritius (north)
Create corporate identity (logo, website, major visual tools) Rebrand marketing and commercial corporate identity Set up marketing tools and manage social media accounts Manage Marketing budget Provide written reports Organise events and sponsors Organise staff duties and timetable Working with newspapers and radio advertising Ensuring the continuation and enhancements of services Manage the accounting department (dealing with debtors) Set up customer service to assist customers more effectively (emails, phone scripts) Meet with clients and understand their needs
Branding and Visual Identity Social Media Communication Strategy
Michel Herbelin Watches
Shop Assistant
November 2007 - January 2009 (1 year and 2 months)
Organised the presentation of the store Changed store design each week to attract more customers Answered calls and customers requests Customer service Worked on the product stocks and dealt with cash handling. Established effective marketing and sales techniques for the store
Bramer Bank Corporation
Marketing Officer
July 2012 - November 2012 (4 months)
Help in designing new bank's website Develop customer plan Provide well written reports Event planner Product and services description content