Freelancer profile translated to English.
Back to original languageAbout Ali
With proven expertise in technology development and project management, I have led key initiatives for large-scale mobile applications, including B2C iOS mobile applications generating over 100 million in revenue and with several million active users.
I have solid experience with Shopify, having built scalable web applications and front-end solutions. My innovation-driven approach has led me to collaborate closely with engineering, design, and product management teams to develop and deploy high-quality products. For the Los Angeles market, for example, I worked closely with these teams to conduct experiments and test new ideas.
Training and mentoring are integral parts of my career, and I also offer coaching and training in SwiftUI and iOS, thereby strengthening the skills of the teams I work with.
I place great importance on code quality and agility, which has led me to implement reusable front-end systems for mobile and web applications, develop efficient data structures, and favor short development cycles. My strategic vision allows me to react quickly to market insights and prioritize tasks to deliver added value rapidly.
In summary, my career reflects a unique ability to lead, innovate, and educate in the technological field, always keeping the end-user at the heart of every decision.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Lille (up to 50km)
Experience
- BoulangerLead iOS DeveloperE-COMMERCEMay 2024 - October 2025 (1 year and 5 months)Lille, FranceI lead mobile teams and large-scale iOS projects, with an approach focused on performance, scalability, and time-to-market. I am involved in both technical strategy and operational execution, in high-traffic B2C contexts.🔧 Technical Expertise & Mobile Architecture• Leading mobile development with a strong focus on iOS (Swift, SwiftUI, UIKit)• Design and maintenance of cross-platform technical solutions• Definition and supervision of iOS architecture, aligned with business and technical objectives• Implementation of shared components and common business logic via Kotlin Multiplatform (KMP) to unify iOS & Android codebases• Continuous improvement of architecture (modularization, mobile micro-frontends, technical debt)📱 Delivery, Performance & Quality• Delivery of robust, maintainable, and high-performance mobile solutions, used by millions of users• Technical leadership on a B2C iOS mobile application generating +€100M in revenue and +1 million active users• Advanced integration with backend APIs, cloud systems, and third-party services• Implementation of tools to improve:
- Code quality
- Application fluidity
- Team velocity
• Identification of technical risks, cost optimization, and scalability management🌍 Strategy & Product Vision• Close collaboration with product, business, and UX teams to design and evolve high-value features• Ability to quickly move from ideation to production👥 Leadership & Mentoring• Definition and application of technical standards and mobile best practices• Mentoring and coaching mobile developers to strengthen the technical expertise of teams - Leroy MerlinLead iOS Developer – Large-Scale B2C Mobile ApplicationE-COMMERCEOctober 2020 - May 2024 (3 years and 7 months)As Lead iOS Developer, I managed the iOS technical layer of a strategic B2C mobile application, used by over a million active users and generating over 100 million euros in revenue.📱 Technical Leadership & iOS Architecture• Full responsibility for the iOS technical stack of the B2C mobile application• Definition and evolution of the iOS architecture to meet scalability, performance, and maintainability challenges• Implementation of a modular / mobile micro-frontend architecture to accelerate the transition from ideation to production• Anticipation of technical risks and reduction of financial costs related to technical debt and tooling choices🌍 International Strategy & Scalability• Design and deployment of an international strategy enabling the mobile application's rollout to multiple countries• Adaptation of flows, performance, and architecture to multi-market challenges• Ensuring a consistent user experience at scale⚙️ Quality, Performance & Delivery• Integration of tools to improve:
- Code quality
- Application fluidity and performance
- Development team velocity
• Optimization of delivery cycles and continuous improvement of time-to-market🤝 Product Collaboration & User Experience• Close collaboration with product and business teams• Co-creation of new high-value features• Continuous improvement of User Experience (UX) and application stability - Decathlon USA🛒 Web & Front-End Developer – Shopify & Scalable E-commerce SolutionsJuly 2019 - September 2020 (1 year and 2 months)France• Design and development of scalable web and front-end applications based on Shopify, focused on performance, conversion, and maintainability• Design of intelligent end-to-end solutions, integrating front-end, client logic, and back-end, with a global product vision• Close collaboration with technical teams and product owners to conduct rapid experiments, test new ideas, and iterate on innovative features• Active contribution to international market-oriented projects, with specific tests and optimizations for the Los Angeles (US) market• Data-driven approach to validate product hypotheses and improve user experience and business performance
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Education
- Master's degree Computer ScienceUniversity of Lille 1 Sciences and Technology2013
- Bachelor’s degree in Computer ScienceULCO2011