About Algy
About me 👋
Hey, I'm Algy. I specialise in digital product design: UX/UI for websites and apps, plus front-end development.
💪 Experience
I've helped some of the world's largest brands refresh and develop new user journeys and interfaces which are compelling, persuasive and engaging:
- Amazon (e-commerce UX)
- HSBC (financial UX)
- easyJet (travel UX)
- Waitrose (in-store CX)
- You?
🎯 What I offer
- UX/UI design for websites and apps
- Front-end web development
- User research
- Cognitive / behavioural science audits
📚 Background
Trained in UX strategy, qualitative and quantitative research, people-centred innovation, and applied cognitive/behavioural science.
- RCA (ranked no.1 globally for Design): Design, MRes
- UCL (top 10 worldwide): Arts & Sciences, BASc (Cognitive Science of Aesthetics / Engineering Major)
💡 My approach
For me, any design is only as successful as the behaviours it drives. That is the quality that drives me and is why I focus on:
- Translating organisational strategy into engaging user experiences
- Ensuring solutions are fluent, usable, and delightful
- Creating designs which 'dissolve into behaviour' (shout out Naoto Fukasawa 🫡)
✨ Why now?
Since much of my work is NDA-protected, I'm offering reduced rates while I build a public portfolio. 🎉
Get in touch 💬
Thanks for reading — I'd love to hear about your project. 😊
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- AFCResearcher & Designer • Systems, Strategies, ServicesDIGITAL AND ITJanuary 2023 - Today (3 years and 5 months)I tailor bespoke approaches to the scale of the challenge — from the complex to the relatively simple.Balancing systems thinking with human and life-centered design, I explore contexts from multiple perspectives and empathise with stakeholders' needs, goals and expectations. This balance reveals opportunities to refine, prototype and co-create truly effective processes, products, services and experiences.I love to fuse diverse perspectives and experiences with insights from perceptual, cognitive and behavioural psychology and neuroscience, using the latest technology to make things which are not only effective, but also intuitive, engaging and fun. This way, we can build things that don't just meet needs, but exceed expectations.
- Cowry ConsultingBehavioural DesignerJanuary 2022 - September 2022 (8 months)London, UKTailoring products and services to our instincts and inclinations. This involved using insights from cognitive and behavioural science to analyse customer journeys and create UI, product, packaging, business comms, and store designs. Clients included HSBC, Mondelez International, Waitrose, easyJet, and Amazon.
- EnvoPAPInnovation ConsultantTECHOctober 2019 - January 2020 (3 months)Helping the circular paper company envoPAP identify, evaluate and design future product strategies using STEEP analysis, market research and materials science. I helped compile a report which outlined the state of the market and key innovation strategies.
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Education
- Master of DesignRoyal College of Art2021Master's degree, Design
- Bachelor of ArtsUCL2020Bachelor's degree, Arts and Sciences (BASc)