About Alex
Alex's work draws on a passion for the outdoors and the active life, influenced by a love of sport, music and graphic design.
Adapting his practice to the modern world, and assisted by new technologies such as AI, Alex is able to get superb results without having to rely on truckloads of gear. This makes his practice non-invasive for his clients.
A relaxed and non-intrusive style combined with attention to detail results in work that evokes the stoke of taking part in sports and outdoor activities. He also has a particular interest in conveying the message of sport and fitness as forms of mental and physical wellness.
Capturing the action whatever the sport, Alex is able to make people look great on camera not only through deep technical knowledge, but also a thorough knowledge of the sports and activities he shoots
His work has featured in regional television and newspapers, as well as short film, community organisations and government organisations.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- Aperture Sports MediaPhotographer and VideographerPRESS AND MEDIANovember 2023 - Today (2 years and 7 months)London, United KingdomFreelance photography and videography for sports and fitness brands, teams, athletes and events. Encompasses freelance work as well as Aperture BMX on YouTube.
- Aperture BMXContent CreatorSPORTSJune 2018 - Today (7 years and 11 months)
- Travel all over the UK covering the sport of BMX racing, establishing a reputation as a skilled videographer and photographer.
- Fast turnaround for videos and photos, including editing, colour correction and grading, and final delivery for YouTube and social media.
- Growed a social media presence focused on community, with a 7.2% engagement rate on Instagram (above average for an account of that size) and 2.6% on YouTube.
- Westminster City CouncilLibrary OfficerPUBLIC SECTORNovember 2017 - January 2024 (6 years and 3 months)London, United KingdomAs well as library duties, produced content for internal use including events, training videos and photography.Produced short-form content for Instagram, as well as content for Facebook and Twitter.
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Education
- Open DegreeThe Open University2016A degree comprising of 6 different modules which come together to create the final qualification. Modules: • The Technology of Music • Design Thinking: Creativity for the 21st Century • The Arts Past and Present • Worlds of English • Key Questions in Philosophy • Children’s Literature