Freelancer profile translated to English.
Back to original languageAbout Alex
Hello!
To introduce myself quickly, my name is Alex, I'm 30 years old, I live in Lyon, and I'm a big fan of sports and Digital.
✅ I have over 7 years of experience in WebMarketing. After 2 years of work-study at MATY and almost 3 years in a startup (KOPPO and DEPANCEL), I decided to go freelance in June 2020. I am also an entrepreneur.
How can I help you?
🎯 SHOWCASE WEBSITE CREATION (WordPress)
■ Define objectives together
■ Create hand-in-hand based on your needs/wants
■ User-optimized site
■ Search engine optimized site (SEO)
■ Mobile and tablet optimized site
🎯 SEO
■ Existing site optimization
■ Performance analysis
■ SEO Audit
■ SEO writing
■ SEO optimization
■ Backlink research
🎯 E-COMMERCE
■ Development of the editorial line
■ Definition of marketing strategy
■ Creation of content/web materials (texts, images)
■ Lead generation strategy
■ Benchmarking
■ Reporting
🎯 CUSTOMER EXPERIENCE
■ User Experience
■ Optimization of the customer journey
■ Definition of customer needs/benefits
■ Customer loyalty
🎯 EMAILINGS
■ Management & creation of emailing campaigns
■ Setup of automatic emailings
■ Lead activation
👨🎓 Since the summer of 2020, I have created 3 e-commerce sites and 5 showcase sites.
🤝 Have a project? Questions? Don't hesitate to contact me!
See you soon,
Alex
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km), Villefranche-sur-Saône (up to km), Vienne (up to km), Bourgoin-Jallieu (up to km), Meximieux (up to km)
Experience
- Coiffure Les Saisons by Christian NoëlE-commerce Website Creation then SEO ConsultantHEALTH AND WELLNESSDecember 2020 - Today (5 years and 6 months)Initially, the e-commerce site was created, followed by maintenance and optimization for over two years. Now, I hold the role of SEO consultant and assist my client in increasing their organic traffic and acquiring qualified traffic!
- LE REGARD FRANÇAISPartner/E-Commerce ManagerE-COMMERCESeptember 2020 - Today (5 years and 9 months)Lyon, FranceI joined two friends for an entrepreneurial project.Our goal is to promote the work of people with disabilities by offering as many products made in ESATs and Adapted Companies as possible.Within our company, I am mainly responsible for the following tasks:- WEBSITE:• Website design and maintenance• Landing page creation• E-Commerce Management• Responsive site- SEO:• Relevant keyword analysis• On-page SEO work• Backlink research• Content writing• Blog setup (in progress)• Performance analysis• Optimization based on results• UX improvement- EMAILINGS:• Newsletter writing• Setup of abandoned cart emails• Automation setup- CUSTOMER SERVICE- LINKEDIN
- ADMWATCH : KOPPO/DEPANCELCommunity Manager - E-commerce Manager - Customer Experience ManagerE-COMMERCEOctober 2017 - June 2020 (2 years and 8 months)Annecy, France• Community management: brand social media management- Define the brand's social media strategy (channels to prioritize, SMO)- Create digital content in collaboration with a graphic designer/photographer(organize photo shoots, participate in brand events)- Weekly management of newsletters (creation, distribution, and tracking)- Performance analysis- Story creation• E-Commerce sales management and tracking- Inventory management- Order shipping management- Verification of website functionality- Setup and design of emailing campaigns- Setup and design of automatic emailing campaigns- After-sales service management• Increase web traffic- Budget management and indicator tracking- SEO:1) UX improvement2) Writing product descriptions and content for websites3) Keyword definition4) Google Analytics setup• Customer experience:- Definition of a customer experience strategy- Average rating via Verified Reviews: KOPPO 9.7/10 - DEPANCEL 9.4/10- Develop a differentiating "customer experience" policy (experiential marketing for online customers).• Crowdfunding:- Successful implementation of two Kickstarter campaigns
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Education
- Manager in Marketing Communication and E-BusinessÉcole des Cadres et Dirigeants pour Entreprendre, Besançon (25)2017Cette formation s’intéresse précisément au marketing multicanal, au e-CRM et à toutes les nouvelles formes de communication, online et de distribution à travers le web ou le mobile par exemple. J'ai effectué ma formation en alternance au sein de l'entreprise MATY, dans le service web marketing.
- Professional Bachelor's Degree in Management of Organizations - Integration of Management SoftwareUniversité Claude Bernard Lyon 12015Licence professionnelle ayant pour but de former des étudiants à la mise en place des Progiciels de Gestion Intégrés dans les PME/PMI. Licence réalisée en alternance au sein de la société SOLWARE basée à Dardilly (69) dans le service marketing.
Certifications
- Master Manager in Marketing Communication and E-BusinessÉcole des Cadres et Dirigeants pour Entreprendre - Groupe PIGIER2017