I am Alex Torres from Barcelona. For the last 8 years, I have managed over 4.5 million euros in paid advertising (more than 50% on Google Ads, and for the last 2 years, very focused on Facebook Ads and Instagram Ads).
I am 29 years old and passionate about digital marketing. I have always felt very entrepreneurial, and during my university studies in Industrial Engineering, I started to have my first contact with the online world by undertaking personal projects (blogs and websites on Wordpress) as a hobby. These were my beginnings in the world of SEO, and I managed to sell my first project to a Spanish hosting company, and with the second project, I achieved 180,000 visits/month (at just 20 years old). From then on, I began to take the digital world more seriously and to professionalize my knowledge, and in a self-taught manner, I learned much more about SEO and SEM, until I delved deeply into the world of professional paid advertising.
I have worked in different types of sectors and online business models, from classified ad portals, e-commerce, marketing agencies, lead generation, in both B2C and B2B business models.
My strengths are acquiring quality paid traffic, with the objective of generating leads, sales, and customers for companies. My knowledge goes beyond the mere execution of the operational part, as I develop strategies focused on the customer experience through sales funnels and their automation with various Marketing tools. I have a technical background, so I am very comfortable speaking with developers (as we speak the same language).
I have worked in both start-ups and more established companies. I greatly enjoy adding value beyond the operational part of performance marketing, having a clear business vision.