Freelancer profile translated to English.
Back to original languageAbout Alex
Tracking Consultant and Google Ads (SEA)
Hello and welcome,
I help e-commerces and marketing teams to make their tracking reliable, their data usable, and to drive performance with clear reporting (instead of inconsistent figures).
I can assist you with:
-Tracking Audit & Tagging Plan(events, conversions, naming, business priorities)
-GA4 + GTM Implementation(client-side) and compliance (CMP, Consent Mode v2)
-Conversion Reliability(Google Ads, Meta, Enhanced Conversions depending on context)
-Decision-Oriented Looker Studio Dashboards(KPIs, acquisition, e-commerce, leads, simple cohorts)
- **Data Structuring for Further Analysis**: exports, reconciliations, and BigQuery if advanced analysis / history / multi-source data is needed.
I have +6 years of field experience, +50 websites supported, and I often intervene after a redesign, a GA4 migration, a poorly configured Consent Mode, or "phantom" conversions.
If you wish: I can start with a quick audit, tell you what's really blocking, then roll out a pragmatic action plan.
Specifically, what can I do for you?
- Complete tracking audit (GTM/GA4/Ads) + prioritized recommendations
- Tagging plan / Marking plan (e-commerce or lead gen)
- GA4, GTM, events, conversions setup, debugging
- Consent Mode v2 + CMP integration (depending on your tool)
- Looker Studio Dashboard (GA4 / Ads / other sources, actionable KPIs)
- Team training (GTM / GA4 / KPI interpretation) + handover documentation
- Google Ads campaign setup / activation / optimization
Being convinced that the best marketing is a satisfied customer, I offer worktailored to your needsto achieve your goals
French
Native or bilingual
English
Conversational
Spanish
Basic
Remote only
Primarily works remotely
Experience
- AstrakTracking & Data Viz ConsultantCONSULTING AND AUDITSNovember 2025 - Today (9 months)Setup and optimization of tracking (GA4 / GTM): definition of events and conversions, data quality control, debugging and corrections to ensure reliable reporting.Creation and maintenance of custom Looker Studio dashboards: KPI structuring, views by channel/campaign, performance monitoring and reporting automation to facilitate decision-making.Support for teams (agency / clients) on data interpretation and prioritization of high-impact actions based on clean measurement.
- Matcha MatchaE-commerce ManagementE-COMMERCEApril 2025 - Today (1 year and 4 months)I manage the development of Matcha Matcha, an e-commerce brand, with a data-driven approach: setting up and ensuring reliable measurement, performance monitoring, and continuous funnel optimization.On this project, I have notably:Structured tracking (GA4 / GTM) and conversion monitoring to have reliable data (e-commerce and key events).Set up reporting dashboards (Looker Studio) to track business KPIs (Revenue, conversion rate, customer journey, channels, ROAS when applicable).Deployed an acquisition and growth strategy focused on profitability (tests, iterations, performance analysis by lever).Built a comprehensive SEO strategy (site structure, content creation, on-page optimization, internal linking) and monitored traction through data.Optimized the user experience and conversion rate (friction point analysis, prioritization of improvements, rapid testing).
- Indian Store
On Malt
Conversion Tracking and Consent Mode SetupE-COMMERCESeptember 2024 - September 2024Setup of complete e-commerce tracking on WordPress, with a focus on conversion reliability and GDPR compliance.Installation and configuration of Google Tag Manager to centralize all tracking and facilitate maintenance.GA4 setup (key events, purchase funnel) and Google Ads conversion configuration, with verification and testing to ensure reliable reporting.Integration and customization of a Consent Management Platform (CMP) in the brand's colors, followed by the setup of Google Consent Mode (v1 and v2) for Analytics and Google Ads to ensure compliance and accurate measurement based on user consent.
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Education
- Master CMO & Data ManagerEcole européenne des métiers de l'internet (EEMI)2024Son but est de former des experts en création de campagnes et stratégies digitales, aussi bien sur les réseaux sociaux, qu’en gestion de site web et e-commerce, analyse de data, mise en place d’actions data driven de l’image de marque. L’objectif de cette vue à 360° est de pouvoir gérer la communication online de bout en bout et accompagner les entreprises dans leur processus de transformation digitale et de développement de la performance.
- Bachelor Digital Project ManagerESD - Ecole supérieure du Digital2022Le contenu de formation est réparti de manière équilibrée sur les trois pôles de compétence de l’école : la stratégie digitale, le code et la création. Le dispositif pédagogique permet de rapidement s’approprier l’esprit créatif qui caractérise le monde digital. Lors des deux premières années, les étudiants sont très rapidement mis en situation de projet de manière à appliquer concrètement les contenus d’enseignement dispensés avant de partir en stage. En troisième année, les étudiants sont en stage alterné ou en contrat de professionnalisation (en alternance) afin de poursuivre leur immersion en entreprise. Ce programme permet d’accéder au titre « Chef de projet en communication et publicité » de niveau II inscrit au Registre National des Certifications Professionnelles (RNCP).
Certifications
- Google Digital Garage (UEW XTR X55)Google2019