Alex Roy

Need a website that not only looks good but converts your visitors into customers?

As a Product Designer and Developer, I help freelancers and businesses create high-performance web experiences. My dual expertise allows me to eliminate the usual friction between design and code: I design in Figma what I can develop with precision.

My expertise at your service:

Custom UX/UI Design: Creation of mockups in Figma, with particular attention to detail, accessibility, and conversion psychology.

E-commerce & Retail: Specialist in Shopify and WordPress/WooCommerce ecosystems. I have worked on major projects (Zadig & Voltaire Israel, A l'Aise Breizh) and complex stock synchronization issues (POS software).

Modern Front-end Development: Mastery of React, JavaScript, and pure HTML/CSS for fluid and fast interfaces.

I don't just deliver a website. I deliver a business tool. My approach is detail-oriented: every button, every transition, and every user journey is designed for efficiency and accessibility.

Why work with me?

Single point of contact: I manage the entire process, from the first wireframe to going live.

Retail Culture: Thanks to my experience with POS software connectors, I understand your challenges with workflows, inventory, and omnichannel sales.

Clean Code: Impeccable visual rendering backed by maintainable and optimized code.

Do you have an online store creation or redesign project? Let's discuss it to define the best strategy together.