About Alex
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French
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Spanish
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Experience
- Fungible ApparelCo-Founder / Chief Product OfficerFASHION AND COSMETICSMay 2022 - June 2024 (2 years and 2 months)Paris, FranceCPO (Chief Product Officer)at Fungible ApparelContext: Fungible Apparel is the first dApp (decentralized application) allowing NFT holders to customize high-end clothing with their tokens, integrating blockchain innovation into the fashion industry.🔹 Design and UI Design- Creation of mockups and wireframes to optimize the user experience.- Design of the main pages: home, clothing customization, NFT management.- Development of responsive interfaces for all devices.🔹 User Experience (UX)- User research: Studies to understand the expectations of NFT holders.- Optimization of the user journey for smooth navigation.- Regular user tests to adjust the design based on feedback.🔹 Prototyping and Iterations- Interactive prototyping with Figma, using auto layout to facilitate integration.- Implementation of a design system for visual and functional consistency.- Iterations based on user feedback to perfect the UX.🔹 Interdisciplinary Collaboration- Close work with developers to ensure technical integration.- Coordination with marketing teams to align the design with business objectives.- Presentation of concepts to stakeholders, integration of feedback.🔹 Project Management- Planning and management of deadlines for the design and development stages.- Monitoring site performance and continuous optimization.🔹 Innovation and Creativity- Intuitive integration of blockchain technologies into the user interface.- Development of a unique immersive experience for customizing premium clothing with NFTs.
- Repos DigitalCo-founder / CPO at Repos DigitalHEALTH AND WELLNESSSeptember 2020 - July 2024 (3 years and 11 months)Paris, FranceCPO(Chief Product Officer) at Repos DigitalContext: Development of a B2B2C SaaS solution for managing and closing the digital accounts of deceased individuals, with asset recovery for families.🔹 **Product Vision**: Definition of the product vision and strategic objectives to create a platform that simplifies the management of post-mortem digital accounts, while maximizing the recovery of digital assets for beneficiaries.🔹 **Roadmap Development**: Development of a detailed product roadmap, prioritizing essential features for B2B (business) and B2C (families) users.🔹 **UX/UI Design**: Supervision of UX/UI design to ensure an intuitive and secure interface, facilitating navigation for users, while respecting legal requirements and privacy standards.🔹 **Interdisciplinary Collaboration**: Close work with development, marketing, and legal teams to ensure seamless integration of features and full compliance with regulations.🔹 **Launch Management**: Management of beta testing phases and product launches, with rigorous performance monitoring to quickly adjust features based on user feedback.🔹 **Customer Relationship**: Development of strategic partnerships with companies in the funeral sector and financial services to extend the reach of the solution.Results: Successful launch of the platform with rapid adoption by key companies and high customer satisfaction, contributing to increased recovery of digital assets for families.
- OrangeProduct Designer at OrangeTELECOMMUNICATIONSSeptember 2018 - June 2020 (1 year and 10 months)Paris, FranceProduct Designer Intern at OrangeProject: Development of an internal training application for the HR department.🔹 **User Research**: Collaboration with the HR department to identify employee training needs.🔹 **UX/UI Design**: Design of intuitive user journeys and a modern interface via Figma, in accordance with Orange's graphic charter.🔹 **Prototyping and Testing**: Creation of interactive prototypes, organization of user tests, and adjustments based on feedback.🔹 **Collaboration**: Close work with the HR and IT teams for seamless integration and delivery in line with expectations.🔹 **Optimization**: Post-launch monitoring and iterations to improve the user experience.Results: 20% improvement in engagement in training programs for over 5,000 employees.
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Education
- Master of BusinessPSB Paris School of Business2021Compétences Web Design et Développement : Ergonomie & UX, Architecture et intégration du site web, Développement d'applications Web (PHP & Javascript), Modélisation du projet digital, Hackathon Digital 360, Management de projet (SCRUM), Hébergement et DNS. Compétences en Marketing Digital et Analyse : SEO / SXO (Search Engine & User Optimization), Google Analytics, E-mailing. Innovation et Stratégie : Outils de veille stratégique, Stratégie d'affaires électroniques, Innovation & Intelligence Artificielle, Big Data / Smart Data. Autres Modules : Droit de l'e-Business, Master Class DBU, Voyage d'étude.
- Double Diploma in Digital MarketingJames Cook University Singapore2019L'Université James Cook à Singapour est une branche de l'Université James Cook, basée en Australie. Elle propose un programme australien et délivre des diplômes de JCU Australie. Classée parmi les 2 % des meilleures universités mondiales.