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Alex PhilippotAP

Alex Philippot

CSO / Interim Head of Sales - B2B SaaS

€800/day
Paris, FR
15+ years
Complex B2B Deal Closing (10k€ → 10M€)
Sales Strategy & Go-to-Market
Revenue Growth in SaaS / Tech Environments
Enterprise Account Development & Partnerships
Sales Team Structuring & Performance Management

Average response time: 1 hour

Freelancer profile translated to English.
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About Alex

I structure unpredictable sales systems.

I work with B2B SaaS publishers (from €1M to €50M ARR) when growth becomes unpredictable and revenue management is no longer under control.

**Objective**: to re-establish a predictable and manageable revenue system by aligning strategy, sales execution, and operational governance.



**Operator approach with rapid impact**: first results within 30 days, structural transformation within 90 days.
Software Publishing
Consulting and Audits
Air Transportation and Tourism
Hotel industry
E-commerce

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • GRIP POINT
    Revenue Architect for B2B SaaS - Founder Grip Point
    TECH
    January 2025 - Today (1 year and 7 months)
    Hôtel de Ville, Paris, France
    • Accompanying B2B SaaS scale-ups in the commercial structuring phase post-traction.
    • GTM diagnostics, Sales Playbook structuring, MEDDPICC deployment, Sales team coaching.
    • Targeted CEO/Board missions to restore forecast predictability and accelerate ARR growth.
    Go-to-Market (GTM) Strategy Sales Forecasting MEDDPICC Board Reporting Change Management Strategy
  • Monstock
    Interim Head of Sales
    SOFTWARE PUBLISHING
    June 2025 - December 2025 (6 months)
    Paris, France
    Scale-up - B2B SaaS – AI Supply Chain Solution

    Mission: Commercial engine out of sync upon arrival (10x pipeline, unreliable forecast, 0 CRM discipline).
    Objective: Restore predictability and manage the scaling process.

    • Weekly team structuring & coaching: 2 SDRs, 1 Closing AE, 1 Sales Ops, 1 Partnerships — individual KPIs & bi-weekly feedback loops.
    • MEDDPICC deployment: cycles halved — SMB 1 month → 8 days · Mid-Market 6 → 3 months · Enterprise 12 → 6 months.
    • Pipeline cleanup: 10x ratio → 4x ·
    • Revenue KPI instrumentation: CRM coverage rate, PQCR win rate, LTV, CAC, Churn
    • ICP definition by vertical: Retail, Construction, Healthcare, Industry — multi-vertical GTM.
    • Monthly investor reporting: pipeline · forecast · KPIs · full board visibility.
    Go-to-Market (GTM) Strategy Enterprise Account Development & Partnerships Sales Team Structuring & Performance Management Agile Methodology Individual Coaching
  • Youna.co
    Co-Founder - CRO
    SOFTWARE PUBLISHING
    December 2019 - June 2025 (5 years and 6 months)
    Île-de-France, France
    • GTM from scratch: ICP definition, pricing, sales motions (outbound/channel/PLG)
    • Full Sales Playbook built from the ground up.
    • Management of Sales + CS teams: recruitment and weekly coaching of 10 people: 4 SDRs, 2 Closing & Expansion AEs, 2 Sales Ops, 1 Partnerships, 1 Marcom / individual KPIs.
    • HubSpot CRM: multi-criteria lead scoring, automations, LTV/CAC/Churn dashboards, lead-to-cash pipeline.
    • P&L: revenue simulator modeling (Conservative / Ambitious / Elite) — board management tool for ARR and valuation.

    0 → €1.2M ARR bootstrapped
    ◦ · Win rate 25%
    ◦ · 1 Enterprise framework agreement
    ◦ · 3 Enterprise POCs
    ◦ · 60+ Mid-Market
    ◦ · INPI Innovation Award 2020.
    Go-to-Market (GTM) Strategy Sales Forecasting Individual Coaching Sales Playbook ICP definition
Check out Alex's experience

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Education

  • Human Leadership Sales Hub by HubSpot Certification Go-to-Market & Founder Leadership (Fellow) Pipedrive Admin Certification Intensive Training in Team Management and Excellence (M.E.E.)
    Leadership Humain Sales Hub de HubSpot Certification Go-to-Market & Founder Leadership (Fellow) Pipedrive Admin Certification Formation intensive en Management des Équipes et de l'Excellence (M.E.E.)
  • BTS (Higher Technical Certificate)
    IFC Higher Education Group
    BTS

Certifications

  • School of Leadership
    Humanava
    2025
    Agile Leadership Change Management Strategy Team Leadership Change Support

Skill set

Go-to-Market (GTM) Strategy
Sales Excellence
Marketing Analytics
Customer Segmentation and Analysis
Pricing
Marketing and Communications Planning
Customer Relationship Management (CRM)
M&A
Treasury Management
Risk Management
Internal Audits
Corporate Restructuring
Investor documents
Controlling and Performance Management Systems
Agile Project Management
Agile Team Coaching
Change and Transformation Management
Digital Transformation
Ideation
Workshops Facilitation
Business Intelligence (BI) Strategy
KPIs and Metric Definition and Monitoring
User Segmentation
Exploratory Data Analysis
AI and Advanced Analytics
ERP Integration with External Systems
ERP System Customization
IT Service Management
System Integration
Post-Merger Integration
Compensation and Employee Incentives Programs
Leadership Development
Organizational Design
Talent Management and Employee Development
Roadmapping
Product Strategy
Product Launch Strategy
Product Market Fit
Prioritization (RICE, MosCow...)
Business Plan Development
Business Unit Strategy
Competitive Intelligence
Corporate Strategy
Growth Strategy
Market-Entry Strategy

Categories