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Alex PetracheAP

Alex Petrache

Creative Director & Writer

€900/day
Berlin, DE
15+ years

Average response time: 1 hour

About Alex

Experienced creative director, both at creative agencies and in-house, client-side. Skilled in film writing, film production, integrated concepting, global campaigns, global brand positioning, global rebranding, brand platforms, brand strategy, copywriting, script writing and art direction. Interdisciplinary and 360 integrated approach preferred.
Miami Ad School graduate. Screenwriter on the side.
Brands I’ve had the pleasure of working on:
Mercedes, Vodafone, Kärcher, G-Star RAW, Coca-Cola – Coke, Fanta, Sprite, Powerade, Dorna Water, Opel automobiles, Ricola, Jever Beer, Nokia, O2, Amnesty International, European Antibullying Network, Danone, Citroen, Peugeot, BiFi, Feeding America, SKYY Vodka, IQOS, Ottobock, ImmobilienScout, Adidas, PENNY and many more.
  • English

    Native or bilingual

  • German

    Native or bilingual

  • Romanian

    Native or bilingual

  • Spanish

    Fluent

Can work on-site
Berlin (up to 50km), Hamburg (up to 50km), Munich (up to 50km), Frankfurt am Main (up to 50km), Düsseldorf (up to 50km)

Experience

  • @David+Martin
    Creative Director
    April 2024 - July 2025 (1 year and 3 months)
    Berlin, Germany
    Creative Director across all offices (incl. Presence) and across all brands: SEAT/CUPRA, Ottobock, ImmoScout, GUHL, ING and new business. Lead a team of 4 and occasional support from other teams and freelancer.
    Pitch team leadership client presentations creative excellence keynote
  • @Jung von Matt
    Creative Director
    April 2023 - March 2024 (11 months)
    Berlin, Germany
    Creative Director across all agency brands, especially Opel, Ricola and new business. Lead a team of 8 to 10 people.
    team leadership Writing Brand Platforms and Concepts Social media creative excellence
  • @Antoni
    Creative Director
    July 2019 - March 2023 (3 years and 8 months)
    Berlin, Germany
    Lead Creative Director on Kärcher global: 25+ campaigns worldwide. Additional creative work for Mercedes Benz, Vodafone, Bett 1, ALDI.
    creative excellence film shoots Video production leadership

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Education

  • Miami Ad School
    2013
  • Erasmus Scholarship
    Universität Bremen
    2008
    Erasmus Scholarship

Skill set

Categories