Alex Paturau

Main tasks and roles:

- Responsible for Paid Search management for the following markets: UK, Spain, Italy, Portugal, Turkey, Israel, Denmark & Sweden.

- Management of Google Ads and Bing Ads campaign budgets using the following tools: Google SA360, Google Ads Editor, Google Ads, or Microsoft Business Manager.

- Analysis of performance data with tools such as Google Data Studio or Google Analytics.

- Management of BU - Country relations with frequent exchanges with the managers of the different markets.

- Taking charge of campaign migration projects in different markets.

- Creation of semantic content for responsive campaigns.

- Overall account optimization.

- Creation of Negative KW lists, and other creatives that could improve Club Med's performance.

PeopleSpheres raised €8.5 million in 2021 during its first funding round. PeopleSpheres was created in response to a gap in HR management solutions that were not fully adapted to existing business needs. This customized and personalized solution was developed to become a reliable, needs-adapted, modifiable, and above all quantifiable HR alternative to optimize friction points regardless of company size. PeopleSpheres partnered with the best HR service providers to best serve French and American companies. In the hyper-connected and hyper-fast world we live in, PeopleSpheres aims to break down agility barriers to build the ideal HR solution for everyone.

Tasks:

- Backlink project manager

- Implementation of articles on Hubspot and account management

- Create/Modify landing pages

- Analysis of Ads & Organic performance data

- Creation of visual and written content

- Implementation of tracking (UTMs & Workflows)

- Creation of Data Visualization dashboards on Google Data Studio

- Backlink analysis on Ahrefs & SEMrush

- Creation of LinkedIn Ads

Tasks and accomplishments:

Tasks:

- Use the Smartly.io tool for setting up Facebook/Instagram ad campaigns (Standard Ads, Automated Ads & Dynamic Ads).

- Setup Snapchat ads on Snapchat Business Manager.

- In charge of Swiss & Irish accounts for the Digital Media team (www.just-Eat.ch & www.Just-eat.ie respectively).

- Make estimations to establish objectives and benchmarks depending on the type of campaign, budget, and level of importance.

- Work in close collaboration with country managers and team leaders to determine needs, objectives, and budgets for future campaigns.

- Monthly reporting with the entire Performance Marketing team to analyze KPIs and discuss potential optimization opportunities.

Accomplishments:

- In charge of setting up all Social Ads campaigns for Switzerland, Ireland, Georgia, the Netherlands, and Belgium, as part of UEFA Euro 2020 as official sponsors. (Notably a main campaign of fully automated ads).

- Setup ad campaigns for renowned companies such as Coca Cola, McDonalds, Burger King, Dominos, Panini, Taco Bell, among others...