Freelancer profile translated to English.
Back to original languageAbout Alex
Financial and General Director with solid experience in business transformation, management control, and commercial strategy in the fashion and cosmetics sectors.
With over 20 years leading teams and projects in family and own businesses, I bring a comprehensive vision of the business, from financial analysis and ERP system implementation to commercial expansion and multidisciplinary team management.
I have held senior management positions in companies with up to 50 employees and over €7 million in revenue, leading modernization processes, cost reduction, and profitability improvement.
I have direct experience in negotiating with financial institutions, implementing operational and financial KPIs, and strategic planning for business sustainability.
My profile combines a technical foundation acquired as an accounting auditor with a leadership career in fashion sector companies, where I have driven growth, team reorganization, and process optimization. I know what it means to make critical decisions in changing and highly competitive environments.
What can I bring to your company?
Financial diagnosis and operational restructuring
ERP implementation (SAP Business One)
Management control with a focus on profitability and productivity
General management of family businesses or those in transformation
Support for entrepreneurs or expanding projects (retail, franchises, distribution)
Based in Barcelona, open to in-person or remote collaborations.
Spanish
Native or bilingual
English
Fluent
French
Conversational
Remote only
Primarily works remotely
Experience
- Comercial Jacinto PareraFinancial DirectorFASHION AND COSMETICSSeptember 2010 - May 2020 (9 years and 8 months)Barcelona, SpainThis is a third-generation family business. My responsibilities involved transitioning from a very outdated administrative and accounting system to modernizing the entire department and implementing a new ERP system in the company (SAP Business One).My main achievements in this company were:.Managed the Administrative-Accounting department team of 6 people, reducing it to 3 with the associated increase in productivity..Improved management and tracking reports for the company, not only at an economic-financial level but also in terms of productivity ratios for the company..Implemented a new ERP system in the company, moving from working with an AS400 to SAP B1.
- Grup love storeFinancial DirectorFASHION AND COSMETICSAugust 2003 - December 2010 (7 years and 4 months)Barcelona, SpainIn this company, I acted both as Financial Director and as an entrepreneur. It was a company founded with my brother, and in which I performed mainly financial, labor, and management functions.My main learnings were:.Analysis of profitability for new investments (opening stores)..Management and monitoring of the project to franchise the business concept..Evaluation of the profitability of each cost center (each store, and the headquarters individually)..Personnel management to grow a company from 2 employees to 50 employees.
- Seraudit auditoresAccounting AuditorCONSULTING AND AUDITSOctober 1990 - March 1996 (5 years and 5 months)Barcelona, SpainExperience acquired in different sectors where I had to analyze their accounts. The insight into different companies from various sectors allowed me to have a more complete view of the business world.The analysis from an auditor's perspective focuses on company data, but also on business knowledge to assess the company's solvency, evolution, and profitability, as well as the sector's characteristics in terms of investment required, profitability criteria, etc.
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Education
- Graduate in Business ManagementMangement School of Barcelona1990Estudios superiores de gestión y administración de empresas. Las áreas tratadas son: .Contabilidad .Economía .Legal .Marketing
- Master in Financial ManagementManagement School de Barcelona1990Estudios de especialización en el área financiera de la empresa. .Análisis de balances .Análisis de cuentas de resultados y contabilidad .Análisis de inversiones .Productos financieros