Alex Oga

I help businesses, freelancers, and SMEs create high-performing websites capable of generating more visibility, leads, and revenue.

Since 2024, I have been working as a digital consultant on WordPress website creation, redesign, and optimization projects, with a strong specialization in natural referencing (SEO), user experience (UX), and conversion.

My interventions notably cover:

• Creation and redesign of WordPress & WooCommerce sites

• Design of user journeys focused on conversion

• Technical and semantic SEO audits

• Optimization of local and national referencing

• Content strategies and semantic cocoons

• Google Analytics 4 and Google Tag Manager configuration

• Implementation and optimization of Google Ads campaigns

• Performance optimization and Core Web Vitals

• Development of custom features under WordPress

I also work on the development of business digital solutions, notably with Ayn Booking, a booking solution for concierges integrating calendar synchronization, online booking, and process automation.

Objective: transform a website into a real acquisition and growth lever.

Management and coordination of digital projects for DEKRA Automotive, a major player in technical inspection in France.

Participation in the redesign and optimization of digital journeys for the DEKRA, NORISKO, and AUTOCONTROL networks, representing over 1,500 technical inspection centers.

Key achievements:

• Coordination of business, UX/UI, SEO, development, and marketing teams

• Participation in the redesign of center pages to improve user experience and organic visibility

• Analysis of user behavior via Google Analytics 4 and Contentsquare

• Writing and execution of functional test plans and application acceptance testing

• Validation of developments before production release

• Performance monitoring and continuous optimization recommendations

• Participation in local acquisition and natural referencing projects

• Creation and distribution of analytical dashboards for national and international teams

Results obtained:

• +7% conversion rate on the purchase funnel

• -15% bounce rate on center pages

• Contribution to the redesign of over 1,500 local pages

• • Management of Google Ads and Facebook Ads campaigns

• • SEO optimization and monitoring of acquisition KPIs

• • Development of multi-channel marketing strategies