Description

Go-to-market sales & product development leader for new ventures and digital apps and platforms, scaling zero-to-one innovation into market-ready solutions.

Entrepreneurial by nature, I leverage deep experience in go-to-market strategy, digital product development, and commercialisation - drawing on hands-on founder journeys to launch, accelerate, and sustain innovative ideas.

Key strengths & how I can help:

- GTM strategy and execution for creative technology, SaaS, and digital media.

- Market pattern recognition and commercial storytelling

- Sales and investor pitch decks.

- Proven success in scaling revenue from zero to £10M+, building agile teams, and translating insights into actionable strategy.

- Vibe-coding new digital products/apps, and testing them in market with target customers.

What I bring -Super adaptable, strategy-meets-execution mindset. I'll roll up my sleeves for anything from customer research and GTM experiments to cold calling, training sales teams, or crafting engaging pitch decks. Nearly 20 years in GTM/sales across media, entertainment, adtech, martech, healthtech. My outsider perspective is probably my secret weapon - fresh eyes, pattern recognition, connecting dots others miss.

Right now -I'm juggling strategic partnerships with film/TV/creator studios, pitching to brand marketers, product vibe coding and testing, and securing pilot projects while iterating our product strategy. Lots of muscle memory and real-world battle scars to draw from. In this business and multiple start-ups I’ve worked for as an operational leader or hired gun.

Let me know if this sounds like a fit for what you're building!

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km), Bristol (up to 10km), Manchester (up to 10km), Birmingham (up to 10km), Edinburgh (up to 10km)

SL8TE Network (SL8TE.xyz)
Co-Founder & GTM Sales Director
TECH
January 2024 - Today (2 years and 5 months)
London, UK
Led a bootstrapped business from zero to a $1m+ sales pipeline - a next-generation brand partnerships platform for the entertainment industry, building AI-driven creative workflows and tools, new client relationships, and proposing enterprise solutions.
• Built a $1m value sales pipeline in 6 months, implementing end-to-end sales outreach to VPs and CXOs at Fortune 500 fashion brands and strategic partners, including film distributors and production companies.
• Testing and validating product roadmap with 30+ brand marketing proposals and 50+ creative partners, acquiring new Clients such as Cartier and Montblanc.
• Developed and iterated MVP from ideation through to validation by identifying trends, clients needs, and collaborating with stakeholders.
• Proactive implementation of AI tools and workflows to accelerate productivity by 500%.
• Pitching high-impact commercial partnerships and presentations to global brands, producers, and streamers.

Business development B2B Sales Brand partnerships Go-to-Market (GTM) Strategy Product Development
Xposition.io
Founder & Go-To-Market B2B Sales Acceleration Specialist
TECH
April 2018 - December 2023 (5 years and 8 months)
London, UK
Built my own go-to-market consulting business, growing to six figure client revenue by independently sourcing multi industry SaaS and digital product startups (seed or series A) across Health, HR tech, Adtech, and Martech. Projects focused on cross-functional collaboration, account strategy, pipeline development, new revenue, business reporting, and writing proposals.
• Delivered full lifecycle go-to-market plan & playbooks, achieving 100% of target KPIs or OKRs.
• Led commercial development and product marketing strategy resulting in 50-200% pipeline growth for Clients such as Koa Health, Thrive Tribe, Gimbal, and LMX.
• Experimenting rapidly - shortening sales cycle by 25-50% through improved GTM processes within 2 quarters.
• Improving sourcing & tracking of leads to support GTM team - meeting 100%+ of target month on month.
• Driving business in high-value enterprise accounts worth $250K+ ARR.
• Sold to multiple personas including CEO, CRO, CHRO, Heads of Talent, L&D, and Wellbeing.
Go-to-Market (GTM) Strategy Sales Revenue Management Hubspot Commercial strategy
YouAppi
VP Sales EMEA / UK Country Manager
TECH
February 2016 - March 2018 (2 years and 1 month)
London, UK
Built and led the UK & EMEA market to a $10m+ revenue run rate for a global high-growth AI/machine learning powered customer acquisition and digital media platform headquartered in San Francisco and Tel Aviv.
• Increased revenue by 10x in two years by negotiating and closing new business as both individual contributor and team leader.
• Consistently won high revenue generating enterprise accounts valued between $100k and $2m ARR.
• Closed deals with two of the largest accounts (King & Rovio) in global sales team with $2M+ ARR each.
• Facilitated company to achieve accolade of 4th fastest growing company in the Deloitte TechFast 500 EMEA.
• Generated thousands of leads, converting 23% of prospects and tracking close rates into new business opportunities.
• Recruited, trained, aligned, and managed GTM sales, increasing team size from 1 to 10 FTEs.
B2B Sales Revenue Management Commercial strategy Business development Advertising