Alex Merle

Is your company losing time on manual tasks? I turn them into automated processes.

I'm not the typical web developer who delivers a site and disappears. I am a technology consultant specializing in identifying operational and administrative bottlenecks that hinder your business growth.

My approach is simple: I use custom development (Next.js, automations, integrations) to solve real problems. I've helped companies in the industrial, photography, and hospitality sectors stop managing their websites and start managing their businesses.

What can I do for you?

Sales Automation: Dynamic calculators, semi-automatic quoting, and integrated booking systems that eliminate administrative work.

Platform Modernization: Migration of slow sites (Wix/Legacy) to high-performance architectures (Next.js) that improve your SEO and attract more clients.

Operational Management: Development of custom tools to optimize workflows (file delivery, order management, time tracking).

My experience:

Industrial/Construction Sector: Optimization of technical quotes for rebar companies with decades of experience.

Creative Sector: Management systems for deliverables with automatic expiration and asset optimization.

Hospitality: Transactional online ordering platforms designed to reduce customer service workload.

My commitment:

I don't sell 'websites,' I sell efficiency. If you have a process that keeps you up at night or consumes too much of your team's time, let's talk. I will analyze your case and we will find a technical solution that saves you money and allows you to focus on what truly matters: your business.