Freelancer profile translated to English.
Back to original languageAbout Alex
Senior E-commerce Manager (+10 years of experience) specializing in accelerating growth and optimizing margins. My role is to transform your online presence into a sustainable profit engine.
My expertise covers the entire cycle:
360° Digital Strategy: Design of the acquisition plan (SEO, SEA, Social) and optimization of conversion funnels for customer repurchase.
Complete Amazon Management: FBA expertise, and optimization of Amazon Ads campaigns (ACoS / TACOS).
Group Experience: Ability to interact with complex marketing teams and integrate E-commerce into a global strategic vision.
I supportboth SMEs launching on Amazon and large groups looking to audit or scale their presence.
I provide operational and measurable solutions, based on execution and the achievement of quantified objectives.
My main missions include:
- Strategic Amazon audit and development of a prioritized action plan.
- Creation of Amazon Product Listings optimized for search engines (SEO).
- Amazon PPC Optimization: from keyword analysis to the deployment of Sponsored Products, Brands, and Display campaigns.
- Restructuring your E-commerce ecosystem (Data, feeds, automation).
My commitment: A business-first approach guaranteed by 10 years of experience and concrete results.
Contact me 💬
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Laboratoire PhysiosynthèseSenior E-commerce ManagerHEALTH AND WELLNESSJuly 2023 - Today (2 years and 11 months)Paris, FranceEurope & Growth E-commerce Manager (LACTOLERANCE)Full management of the digital strategy for a pioneering brand in dietary supplements (lactose intolerance), ensuring profitable growth across direct channels and marketplaces throughout Europe.Key Missions and Achievements:
- E-commerce Growth Acceleration: Global strategy that generated a cumulative e-commerce revenue growth of +83% over three years.
- Marketplace Expansion (Amazon FBA): Launch and development of the business in 5 European markets (FR, ES, IT, DE, UK), leading to a +100% growth in Amazon revenue in 2025 with a ROAS above 3.
- Performance and Profitability: Optimization of acquisition campaigns (Google Ads, Klaviyo Emailing) and the conversion funnel (PrestaShop), maintaining high acquisition performance (GAds ROAS > 2.4).
- Operational Structuring: Management of UX/SEO for the site, conversion improvement, logistics, and EU regulatory compliance (GPSR, FBO) to support hyper-growth.
- Project Management: Coordination of service providers (developers, creatives) and support to Management on B2B strategy (pharmacies) and product launches (ULTRA range)
- DANNAHSenior E-commerce ConsultantHEALTH AND WELLNESSNovember 2023 - August 2025 (1 year and 9 months)Ajaccio, FranceE-commerce & D2C Growth Consultant (Therapeutic Jewelry Brand)Supporting the DANNAH brand in the complete overhaul of its digital ecosystem on Shopify to structure its D2C (Direct-to-Consumer) growth and omnichannel experience.Key Missions and Achievements:
- E-shop & Shopify Platform Redesign: Management of the complete redesign of the e-shop on Shopify to improve UX, conversion rate, technical performance, and alignment with the brand's premium image.
- Omnichannel Sales Strategy: Implementation of a strategy to unify customer experience and sales between digital and physical channels (partners/points of sale).
- Acquisition & Retention Marketing Activation: Structuring of the Email Marketing strategy (campaigns, automations, repurchase, customer onboarding) to optimize LTV (Lifetime Value) and recurrence.
- SEO and Content Optimization: Deployment of a comprehensive SEO strategy including technical site optimization and content writing to generate qualified organic traffic on a niche theme (therapeutic jewelry).
- D2C Expertise: Design of a digital infrastructure ready for scalability, allowing the young brand to solidify its foundations for future growth.
- Groupe DuvalSenior Digital Project ManagerREAL ESTATEOctober 2022 - August 2023 (10 months)Paris, FranceDigital Transformation and Process Optimization Project ManagerManagement of a complete overhaul of the business information system (Real Estate & Asset Management) aimed at optimizing operational efficiency and departmental performance.Key Missions and Achievements:
- Complex Transformation Management: End-to-end management of the migration to a new platform (PRIMPROMO tool), including scoping, risk management, and coordination of multiple service providers.
- IT System Rationalization: Drastic simplification of the IT architecture, resulting in a 50% reduction in the number of interfaces (halving maintenance costs and complexity).
- Efficiency Gains and Savings: Automation of regulatory and financial processes, leading to estimated savings of 10 Full-Time Equivalents (FTEs) through application rationalization.
- Accelerated Change Management: Successful deployment of the first pilot site in 8 months and rapid adoption of the new platform by over 200 users in 3 months through user workshops and targeted documentation.
- Cross-functional Expertise: Key interface between IT, Finance, and Operations, ensuring functional consistency and application security of deployed solutions.
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Education
- Master Administration et Echanges Internationaux (AEI) parcours Commerce électronique, E-CommerceUniversité Paris-Est Créteil (UPEC)2018Master Administration et Echanges Internationaux (AEI) parcours Commerce électronique, E-Commerce
- Licence MCI, Marketing et commerce sur internet : les métiers du e businessUniversité d'Evry-Val d'Essonne2016Licence MCI, Marketing et commerce sur internet : les métiers du e business