Freelancer profile translated to English.

Description

Are you an SME owner or a sales/marketing manager with your head in operations? I help you structure your business development and digital strategy, without unnecessary complexity, with a very concrete mix of sales, digital marketing, and Excel.

In the last three years, I have notably:

supported a sales team in implementing an action plan and follow-ups that resulted in +18% revenue over 12 months,
revamped Excel reporting for a marketing department (campaign tracking + prospect funnel), which halved the time spent on reporting while improving visibility on key KPIs.

What I do for you:

clarify the offer, targeting, and sales pitch,
build simple and actionable marketing action plans,
create or optimize Excel dashboards for managing sales and campaigns,
structure prospect/client follow-up (prioritization, follow-ups, team routines).

My background as a sales manager and digital marketing project manager allows me to bridge the gap between the field and the numbers: I speak the teams' language, but I put everything into clear tools that aid decision-making.

Types of missions: sales process audit and optimization, sales/marketing reporting implementation, digital strategy structuring, team performance management support.

Explain your context and objectives in a few lines: I will quickly tell you what I can implement, within what timeframe, and with what level of commitment.

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Strasbourg (up to 50km), Mulhouse (up to 50km), Metz (up to 50km)

IHLE
Sales Supervisor / Manager
AUTOMOBILE
March 2025 - Today (1 year and 5 months)
France
Managed a team of 10 inside sales representatives

Daily management of a team of 10 inside sales representatives: coaching, individual support, and performance tracking. Implementation and updating of KPI tracking files for precise performance management (revenue, margin, sales activity). Regular reporting to sales management and support functions (marketing, pricing, key accounts). Organization and facilitation of weekly team meetings, participation in strategic meetings to align field operations with overall strategy.

Sales Coaching and Training

Analysis of each salesperson's strengths and areas for improvement. Design and delivery of targeted training (sales techniques, pitches, products). Organization of group workshops to enhance team skills and individual coaching sessions with call reviews for tailored support. Structuring and coordination of a "typical sales week" to establish effective routines for prospecting, follow-up, and client management.
Workshop Facilitation Sales Excellence Sales and Marketing Strategy Team Management Sales Training
JAY SOLUTIONS
Customer Advisor
BANKING AND INSURANCE
October 2024 - January 2025 (3 months)
Fondation suisse, Paris, France
Telephone prospecting and appointment setting to meet potential clients. Personalized advice for individual clients:
**Taxation**: optimization for residents and cross-border workers,
**Provident/Retirement**: education on social security (AVS), occupational pensions (LPP), vested benefit accounts, and Pillar 3a,
**Health Insurance**: selection and coordination between basic and supplementary insurance. Comprehensive analysis of the client's situation, identification of financial optimization levers, and formulation of concrete recommendations. End-to-end client relationship management as a dedicated advisor.
Customer Relationship Management Sales Excellence Telephone Prospecting Data Analysis Individual Taxation
GROUPE ROEDERER
Digital Communication and Marketing Project Manager
BANKING AND INSURANCE
July 2023 - May 2024 (10 months)
Strasbourg, France
Digital Communication

Definition and management of an editorial calendar: building a publication schedule aligned with marketing and sales objectives. Leading an editorial committee to coordinate marketing, sales, and other departments around coherent and engaging content. Creation and updating of website content to ensure its relevance and effectiveness as a communication tool.

Production of podcasts and visual content during events to diversify formats and increase engagement. Development of a global digital strategy to optimize online presence and support brand awareness and acquisition goals.

Implementation and management of a ticketing system to handle incoming requests from various departments, with clear tracking of priorities and deadlines. Coordination of cross-functional projects (involving multiple departments) ensuring deadlines and deliverable quality are met. Mapping customer journeys to analyze touchpoints, improve user experience, and drive conversions.
Project Management Digital Marketing Digital Transformation Content Creation Podcast