Freelancer profile translated to English.
Back to original languageAbout Alexis
I am an SEO and Local SEO and GEO freelance with extensive experience in natural referencing.
In SEO my skills include:
- Conducting comprehensive audits (technical / content / authority)
- Installing the "SEO starter-pack" (SearchConsole, plugins, datastudio)
- Keyword research
- Optimizing page content
- Optimizing internal linking
- Writing quality content
- Creating a backlinking strategy
- Competitor analysis
- Improving website performance
As a Local SEO expert, I can help you with:
- Improving their online presence (Google, Bing, Waze, PageJaunes)
- Optimizing their Google My Business profile
- Obtaining positive reviews
- Responding to positive reviews
- Monitoring and analyzing results (tracking positions, impressions, conversions, e-reputation)
I work on:
- Wordpress
- Wix
- Joomla
- Shopify
- Websites without CMS
To carry out my missions, I use tools such as:
- Ahrefs
- SemRush
- TextGuru
- ScreamingFrog
- Seolyzer
- GPT
- Make (integromat)
Do not hesitate to contact me!
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km), Lille (up to 50km)
Experience
- EngieSEO ConsultantENERGY AND UTILITIESJanuary 2025 - Today (1 year and 5 months)Barcelone, SpainCreation of the B2B SEO content strategy for Engie:definition of visibility and lead generation objectives, analysis of strategic keywords, design of an optimized editorial structure, writing of SEO guidelines, coordination with marketing teams, and performance monitoring to maximize ROI.Implementation of the SEO migration plan:comprehensive technical audit of the existing site, development of an SEO specifications document (redirects, internal linking, tag and content optimization), support for IT teams during deployment, post-migration monitoring, and adjustments to preserve and improve organic traffic.
- BlaBlaCarSEO ConsultantTRANSPORTATIONJanuary 2024 - Today (2 years and 5 months)Barcelona, SpainStrategic planning and content development:Definition and implementation of the content strategy for Blablacar Bus, ensuring alignment with best SEO practices to maximize search engine performance.Technical SEO and market expansion:Conducted a comprehensive SEO audit of the Blablacar website and developed a tailored SEO strategy for the Spanish rail market, facilitating successful market penetration.
- BulldozerSEO ConsultantE-COMMERCENovember 2022 - Today (3 years and 7 months)Barcelona, SpainSEO Audits and technical roadmapping:Conducted detailed SEO audits and created customized technical and content roadmaps for clients such as Engie, Omaj, or Art-Traffik...Client support and implementation:Collaborated with internal teams to implement recommended SEO actions, ensuring continuous improvement and sustained SEO performance for each client.
Reviews
Recommendations
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Education
- MBA of Foreign Trade, Foreign TradeIndian Institute of Foreign Trade2018MBA of Foreign Trade, Foreign Trade
- Master programme grande école, Digital MarketingEcole supérieure de Commerce de Rennes2018Master programme grande école, Marketing Digital
Certifications
- Optimize your site's SEO by improving its technical performancehttps://openclassrooms.com/fr/2022
- Launch a Facebook Ads campaignhttps://openclassrooms.com/fr/2022