Freelancer profile translated to English.

Description

I help companies structure and optimize their CRM to improve their sales performance.

I work on RevOps and CRM architecture topics, designing clear and efficient processes adapted to your sales teams' challenges, with a particular focus on data security and protection.

Objective: align tools, processes, and usage to transform your CRM into a true business lever.

What my clients appreciate:

- Clear processes

- Structured CRM

- Long-term vision

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 20km), Versailles (up to 10km), Saint-Quentin-en-Yvelines (up to 10km)

Odaseva
Business Operations – Salesforce Technical Lead
TECH
September 2022 - Today (3 years and 11 months)
Paris, France
Within the Business Operations team, central role in the design, evolution, and industrialization of the Salesforce ecosystem and internal tools, in an international context.

Positioned at the interface between business, operations, and technology, with a strong focus on translating business needs (sales, finance, delivery, ops) into scalable and maintainable technical solutions.

• Advanced Salesforce: piloting and evolving a highly customized Salesforce (CRM, quotes, billing, project management, leave, NPS, partner portals, BI, financial reporting)
• Salesforce Development: complex Flows, Apex, LWC
• Automation & Integrations: Hubspot, DocuSign, Slack, Avalara, Netsuite, public platforms, Google Workspace, Google Apps Script
• Cross-functional project management: scoping, prioritization, delivery
• Management & International: supervising an employee in the United States, daily collaboration in English

Direct contribution to operational reliability, process automation, and improvement of company-wide operational performance.
Salesforce Apex International Coordination Revenue Operations CRM
REED EXPOSITIONS FRANCE
IT & Digital Project Manager (International Context)
ENTERTAINMENT AND LEISURE
October 2019 - September 2022 (2 years and 11 months)
Paris, France
Managed the digital strategy and IT ecosystem for major global B2B events. In a context of high operational pressure, I orchestrated the deployment of critical web portals (payment, registration, client management) for fifteen international events, ensuring the interface between business needs and technical feasibility.

Key Achievements & Business Stakes:

Management of the "Rolls-Royce" of real estate: Managed digital tools for MIPIM over 3 consecutive editions (20,000 participants, 90 countries, 300+ stands).
Revenue Reliability: Implemented and secured payment portals and complex registration processes (critical financial flows).
Innovation (Covid Project): Launched from scratch a Virtual Reality (VR) event platform including DJ sets, to maintain client engagement during the pandemic.

Tasks & Accomplishments:
Agile Management: Coordinated a team of 5 developers (sprints, workload arbitration, quality assurance).
Operations & CRM (Salesforce Link): Optimized data flows between client portals (front-end) and the Salesforce CRM (back-end) for managing accreditations, stands, and exhibitors.
Customer Experience: Deployed social/collaborative portals and supervised on-site badge printing systems.
Stakeholder Management: Single point of contact between technical teams, business units, and international stakeholders.

Environment: Web, Salesforce, Agile, Complex Project Management, International Events.
Project Management Team Management Salesforce Project Coordination
Solutec
Full-Stack Web Developer Consultant
ENTERTAINMENT AND LEISURE
October 2017 - October 2019 (2 years)
Paris, France
Design and development of full-stack web portals in the event industry, including online payment systems with high reliability and performance requirements.
• Back-end development in PHP
• Front-end development in JavaScript / Angular, HTML / CSS
• JavaScript performance optimization and loading time improvement
• Contribution to transactional environments (security, robustness, user experience)
Fullstack Web Project Management