Freelancer profile translated to English.
Back to original languageAbout Alexis
👋 In digital marketing for over 5 years, I have specialized in data analysis.
I support marketing decision-makers in measuring their performance by intervening at different levels:
• the collection and centralization of raw data
• modeling: transformation of raw data into datamart (SQL)
• analysis
• automated dashboarding
💡 My objective: to help you answer your business questions through data via an analysis method.
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🛠 My Data stack:
• Analytics: GA4, Matomo, Piano
• Collection: Google Tag Manager (GTM) client/server side
• ETL: FiveTran, Funnel, HighTouch
• Dashboarding: Google LookerStudio, PowerBI
• Modeling: SQL - BigQuery & Google Cloud Platform (GCP)
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📊Analysis examples
Ecommerce:
• Ecommerce Global Performance (Sales / Orders / AOV / Margin after marketing)
• Repeat Rate and detection of determining factors of the first order
• Generosity Analysis (Discount Code & Promotions)
• Product Performance and cross-sell analysis
Lead recruitment:
• Lead To Sale conversion rate and time (online lead to offline customers)
CRM & Customer knowledge:
• Customer profiling
• Customer segmentation / RFM
• Customer cohorts
Media:
• Attribution & Media Profitability
Anomaly analysis:
• Comparison between tools: client/transactions between analytics x CRM x Back Office tools
Looking forward to exchanging!
English
Fluent
Spanish
Fluent
French
Native or bilingual
Can work on-site
Lyon (up to 50km), Paris (up to km), Grenoble (up to 30km), Marseille (up to 10km), Lille (up to 10km)
Experience
- Universem
On Malt
Web Analytics ConsultantJuly 2022 - September 2022 (2 months)Support on Analytics topics with:- Analytics setup audit- Writing a GA4 ecommerce tagging plan- Launch of GA4 tracking- GDPR compliance via Google Tag Manager- DataStudio performance dashboarding - UnkleGoogle Analytics & Data Reporting Tracking ConsultantApril 2022 - April 2022Redesign of the tracking strategyCollection of needs for a marking planDefinition of a precise funnelBusiness reporting via Metabase (Visualization tool using SQL)
- RESPECT DOGSGoogle Analytics 4 and Google Tag Manager ConsultantMarch 2022 - March 2022Lyon, FranceImplementation of Google Analytics 4 (GA4) tracking via Google Tag Manager with interaction tracking.
Reviews
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Education
- IÉSEG School of ManagementMaster in work-study program, Marketing, e-commerce and distribution2018Joueur à l'IESEG Football, champion de France des ESC (2014) et vice champion de France universitaire (2015) - Membre actif de l'IESEG Football: gestion des déplacements et des événements, organisation générale de l'équipe
- Universidad Argentina de la Empresa2016
Certifications
- Google AnalyticsGoogle
- Google Ads Certification - Search AdvertisingGoogle