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Alexis PradesAP

Alexis Prades

GTM Leader I Advisor I Product Strategy I Angel VC

€750/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexis

B2B SaaS Sales Leader, I help companies accelerate their growth through tailor-made Go-To-Market strategies, structuring high-performing SDR/AE teams, and implementing effective processes (Ops, CRM, Pricing, Growth).
With expertise in the French market and international expansion (EMEA), I have generated several million € in revenue and opened new markets in hyper-growth environments, starting from very early stages.
I differentiate myself by my ability to combine strategic vision with rapid execution. I focus on creating playbooks, developing outbound strategies, launching multi-product offerings, and optimizing the pipeline to maximize commercial impact.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Ditto (ex Beavr)
    VP Revenue
    March 2024 - August 2025 (1 year and 5 months)
    Paris, France
    ❏ Employee #10 and founding member of the Revenue team. Leading 13 people today (5 SDRs, 6 AEs, 1 RevOps, 1 Account Manager). Hired 9. Two promoted to team leads.
    ❏ In charge of the revenue at Beavr - grew it from 300k to 3M. Generated over 16M in pipeline (90% coming from outbound). Reporting to the CEO.
    ❏ Owning the GTM strategy : refining our ICP, built in our sales playbook (SPICED methodology), trained the team (pipeline reviews, multi threading, sales motion). Starting to launch our international efforts.
    ❏ Scaled the cold calling across SDRs & AEs. Model evolved from a ‘meeting booked’ to a ‘opportunity qualified’ with SDRs owning discoveries and the business focusing on quality over quantity.
    ❏ Led the v1 of our Growth Engine with RevOps - tiering of our CRM, creation of a reassignment model for SDRs/AEs, intent/signals captured through Clay, launched Userled to track website visits.
    ❏ Defining with Product & Expertise our product strategy (launch of new frameworks) and have a test & learn approach before going full steam. Worked with CS to improve our onboarding handover (increased NPS).
    Start-up Sales Management Sales Playbook Operations Revenue Management
  • Omnea
    GTM Advisor - International Expansion
    August 2023 - January 2024 (5 months)
    ❏ Helped GTM team generate $1M in new pipeline via outbound efforts (Launched new outbound campaigns in new markets outside of UK/US, launched executive dinners).
    ❏ Helped develop effective messaging that resonates with our key ICP audience & ideal personas in these new markets - both for our outbound efforts as for our sales efforts (demos, follow up emails, multi thread etc).
    ❏ $200K of new revenue closed during my advisory mission.
  • PayFit UK
    Head of Sales
    January 2019 - August 2023 (4 years and 7 months)
    Paris, France
    ❏ Employee #100 and founding member of the UK office. PayFit is now a 1K+ Series E organisation with 60+ people in the UK.
    ❏ Helped develop UK ARR from £0 to £2M+ with over 500 customers. Signed over 45% of the total revenue.
    ❏ UK currently 2022 Revenue Performance with 111% of annual target achieved (more than any other PayFit country).
    ❏ Built from scratch the sales function (SDRs, AEs) including its strategy - understanding PayFit’s UK USPs, UK payroll competitive landscape, outbound strategy, sales training (Sandler/SPICE).
    ❏ Managed team of 6 SDRs when Covid hit - 3 of which got promoted to AE roles. Now managing the Sales Team (5 AEs responsible for all new business + 10 SDRs).
    ❏ Developed a brand new segment Mid Market now representing over 55% of the total UK revenue.
    ❏ Very close relationship with our Product team (helping shape the product from its early days), Marketing (adapting PayFit’s pitch, changing our pricing twice), Customer Success (improving our Onboarding experience with Sales).
    Sales Management Inbound Sales Start-up Salesforce Scale-up

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Education

  • Master's degree, Business Administration and Management, General, Sales and Negotiation
    IÉSEG School of Management
    2016
    Master's degree, Business Administration and Management, General, Sales and Negotiation
  • Bachelor's degree, Business Administration and Management, General
    Universidad del Rosario
    2014
    Bachelor's degree, Business Administration and Management, General

Skill set (19)

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