Alexis Noyeau

📌 Paid Media (Google Ads, Microsoft Ads, Meta Ads)

• Development and management of multi-channel advertising campaigns (Search, Display, Shopping, YouTube, Meta Ads).
• Continuous campaign optimization to maximize ROAS and reduce CPA.
• Advanced audience segmentation and bidding strategies tailored to business objectives.
• Monitoring and testing new advertising features to improve performance.
• Reporting and KPI analysis (CTR, CPC, conversion rate) for effective budget management.

📌 Tracking & Data

• Implementation and management of conversion tracking via Google Tag Manager
• Setup of goals and events in Google Analytics (GA4) for precise performance tracking.
• Analysis of user journeys and conversion funnels to identify friction points.
• Creation of automated dashboards (Looker Studio) to centralize data and facilitate decision-making.

📌 Project Manager - Large Agency Accounts

• Management and coordination of digital projects for high-profile clients such as Biocoop, Voyage Privé, Rexel (international markets division), the Lafreto Outdoor Group (Monsieur Golf, Glisshop, Glisse Proshop), and the Omnes Education Group (Sup de Pub, HEIP).
• Development of acquisition and conversion strategies tailored to the specific needs of each client.
• Collaboration with internal teams (creative, development, data) and external partners to ensure campaign success.
• Client relationship management, performance monitoring, and strategic recommendations.
• Presentation of results and action plans in steering committees.

📌 CRO & Landing Pages

• Design and optimization of landing pages (A/B testing, UX/UI improvement, impactful copywriting).
• Use of analytics tools (Google Analytics, Clarity) for a data-driven approach.
• Design of creative assets used on landing pages and the website.

📌 Paid Media (Google Ads, Meta Ads)

• Coordination with agencies to ensure strategic consistency and maximize campaign performance.
• Budget monitoring, KPI analysis (ROAS, CPA, CTR…), and optimization recommendations.
• Monitoring and adjustment of strategies based on advertising platform evolutions.
• Performance reporting and analysis to optimize return on investment.

📌 Content Creation & Blogging

• Writing and publishing blog posts optimized for engagement and SEO.
• Editorial strategy aligned with business objectives and target audience expectations.
• Planning and distribution of content across relevant channels (website, social media, newsletters).
• Monitoring content performance (traffic, shares, engagement) and strategic adjustments.

📌 SEO Strategy

• Keyword research and optimization to enhance organic visibility.
• On-page optimization (meta tags, internal linking, content structure) and technical optimization (loading speed, indexing).
• Development of a backlink and link-building strategy to improve site authority.
• Monitoring SEO performance in conjunction with an agency and implementing corrective actions based on algorithm changes.