Freelancer profile translated to English.

Description

Hello, I'm Alexis, an SEO consultant with over 6 years of experience inSEO audits**, **content strategy**, and **SEO redesign/migrationsupport.

I helpcompanies**, **freelancers**, and **marketing teamstoimprove their Google visibilityin a clear, structured, and sustainable way.

Are you looking to:

- Gain SEO visibility without getting lost in the technical details?

- Structure your content to attract more qualified traffic?

- Prepare a redesign or migration without losing SEO ranking?

- Be supported by an attentive and pedagogical expert?

Let's discuss your challenges together.

My SEO Expertise

Comprehensive SEO Audit

Technical audit (structure, indexing, markup, errors)

Editorial analysis (key content, relevance, optimization)

Backlink audit (authority, quality, toxicity)

Content & Keyword Strategy

Strategic & long-tail keyword research

Content structuring (silos, pillar pages)

SEO content optimization or creation

Editorial calendar, briefs & performance monitoring

Link Building Campaigns

Analysis of existing link profile

Anchor strategy definition & spot selection

Backlink monitoring & impact assessment

SEO Redesign & Migration

Upfront SEO scoping (site structure, pages to keep)

301 redirect mapping

SEO testing on pre-production & post-launch monitoring

Why trust me?

I structure your SEO strategy step by step

I provide clear, actionable, and personalized deliverables

I support you with rigor and responsiveness

I cover all SEO pillars: technical, content, authority

I adapt to your challenges without jargon or one-size-fits-all solutions

Industry field of expertise

Languages

French
Native or bilingual
Italian
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km), Bordeaux (up to 20km), Marseille (up to 50km), La Rochelle (up to 20km), Lyon (up to 50km)

Agence Onze
SEO Account Manager
DIGITAL AND IT
June 2025 - Today (1 year and 2 months)
Cagliari, Italy
Portfolio of 5 clients across the three pillars of SEO:

- Client Management
- Technical
- Link Building
- SEO Content Roadmap
- Audits
- SEO Reporting
- Position Tracking
- Proofreading

Languages: FR / EN / IT
SEO Link Building SEO Content Proofreading/Editing
Stride-up
Lead SEO – L’Oréal Group
CONSULTING AND AUDITS
October 2023 - January 2025 (1 year and 3 months)
Paris, France
Mission:
Lead SEO for a portfolio ofmajor L'Oréal Group brandsacross 4 divisions.

Involved in **strategic SEO**, **content optimization**, **link building**, and international support (DMI).

Example brands supported: **La Roche-Posay**, **Vichy**, SkinCeuticals, **Garnier**, **Kiehl’s**, Mugler, Yves Saint Laurent, **Kerastase**, and **Mixa**.

Key Responsibilities:
SEO project management: strategy, SEO content production, technical audit, link building, reporting.
SEO migration and optimization: redirect mapping, site structure, pillar page redesign.
Multi-stakeholder coordination (CMO, SEO managers, e-commerce managers).
Semantic analysis by territory: SEO silos, keyword research, cluster position tracking & visibility monitoring.
Management of 5 SEO consultants: planning, staffing, training, deliverables.
SEO Migration SEO Link Building SEO Strategy SEO Training SEO Redesign
Stride Up
SEO Account Manager – Dermocosmetics Portfolio
CONSULTING AND AUDITS
January 2023 - April 2025 (2 years and 3 months)
Paris, France
Mission:
SEO Manager for aportfolio of 8 clients(La Roche-Posay, Vichy, Mugler, Yves Saint Laurent, Kiehl’s + non-L’Oréal dermocosmetic brands), with a 360° SEO approach: **audit**, **editorial strategy**, **technical support**, **link building**, and **SEO reporting**.

Key Responsibilities:
Conducting comprehensive SEO audits: technical (indexing, structure, markup), editorial (content analysis), backlinks (link profile, authority, toxicity).
Defining and deploying SEO content strategies: thematic silos, semantic cocon, optimized content creation, editorial calendar.
Launching and monitoring high-budget link building campaigns: anchor strategy, spot selection, SEO impact analysis.
Technical monitoring and support on SEO migration projects: recommendations, redirect mapping, testing on pre-production.
Developing SEO dashboards (Looker Studio, GSC, GA4) and KPI analysis: organic traffic, rankings, click-through rates.
Client relationship management: coordination with internal and external teams, weekly calls, strategic advice, and performance reporting.
SEO Link Building SEO Content Audit