Freelancer profile translated to English.
Back to original languageAbout Alexis
🌗 Behind every business, there is an ambition. My role is to transform this ambition into a sustainable acquisition strategy.
Today, many companies invest in digital advertising without achieving the results they hope for.
📉 Campaigns that generate traffic… but few customers.
📈 Acquisition costs that increase.
📊 Performance that is difficult to analyze or stabilize.
💸 Budgets invested without real visibility on their profitability.
Advertising is often not the problem. It's the strategy that precedes it.
This is precisely where I come in.
🚀 A method before campaigns
I don't just launch ads. I help companies build an acquisition system designed to sustainably support their growth.
My method is based on 4 steps:
①Understandyour business, your market, and your objectives.
②Builda tailored acquisition strategy before investing.
③Deploycoherent and measurable Meta Ads & Google Ads campaigns.
④Optimizecontinuously to improve acquisition cost and maximize return on investment.
🤝 A strategic, creative, and human vision
With a background in communication and digital marketing (Master's degree), I have a strong conviction:
The best campaigns are not solely technical. They are born from a deep understanding of the company, its history, and the people it aims to convince.
I enjoy working with companies that seek an involved, transparent, and results-oriented partner, rather than a mere executor.
📩 Let's get acquainted
# If you want to develop your acquisition with an approach that combines strategy, creativity, and data-driven management, I would be delighted to discuss with you how to transform your advertising investments into a real growth lever.French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceTraffic manager & Creative strategistAugust 2025 - Today (1 year)I don't just help companies advertise and create content. I help entrepreneurs transform their ambition and story into a growth lever through Google Ads - Meta Ads and a solid acquisition system.
- Québec SubaquatiqueHead of Communication / MarketingTRAVEL AND TOURISMNovember 2022 - August 2024 (1 year and 9 months)Montreal, QC, CanadaResponsible for digital performance and web project management:• Development and deployment of the overall digital strategy• Management of website redesign and social media development(+40% engagement). Launch and management of Meta Ads and Google Ads campaigns• Team management and budget management• KPI analysis and continuous optimization=> Digital project management, leadership, and performance culture.
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Education
- Email Marketing, Social Media Strategy, Advanced Facebook/Instagram Advertising, Beginner Google AdsMarketing par courriel Stratégie de Médias Sociaux Publicité Facebook/Instagram Avancé Google Ads Débutant
- Master in Marketing, Communication, Events, and DigitalIAE Orléans2020Master Marketing Communication Evenementiel Digitale
Certifications
- Advanced Google AdsLa Fusée2024
- Advanced Facebook/Instagram AdvertisingLa Fusée2024