Freelancer profile translated to English.
Back to original languageAbout Alexis
Passionate about marketing & digital issues, e-commerce, digital transformation; agile working method.
Expert in multi-media (off-line and on-line) and commercial strategies.
Business and Results oriented, I love taking on challenges! Data analysis is at the heart of my decision-making.
Multi-sector professional experience (telecommunications, e-commerce, banking...), with triple expertise: communication, marketing, and sales.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- FortuneoMarketing: Multi-media, Acquisition, Partnerships, Data, Analytics, StudiesBANKING AND INSURANCEJanuary 2017 - Today (9 years and 6 months)Paris, France- Responsible for Brand Awareness, Consideration, and Performance Actions- In charge of Acquisition Marketing, managing advertising investments (offline and digital), responsible for partnerships.- In charge of the Data Analytics team: monitoring on-site performance, media campaigns, KPIs; continuous UX improvement through AB testing & personalization approach.- Responsible for marketing studies: qualitative, quantitative, surveys, NPS...- Responsible for web design- Business Owner role within agile teams- Management of the commercial trajectory, marketing investments, acquisition costs, and customer value
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