About Alexis
- Conversational assistants (AI chatbots): needs qualification, product recommendation, and customer guidance, connected to business data via function calling
- Document extraction (OCR + NLP): automatic reading of documents and contracts to pre-fill workflows and ensure data reliability
- AI Agents: multi-step task chaining (lead qualification, document generation, follow-ups) connected to business APIs
- Scoring and recommendation engines: multi-company offer comparison and client profile prioritization
French
Native or bilingual
English
Fluent
Experience
- LinkarCEO InsurtechBANKING AND INSURANCESeptember 2021 - Today (4 years and 10 months)Rennes, France1. Implementing 100% online insurance distribution
- **Digital Strategy Development**: Elaboration of a distribution strategy focused on user experience, based on best practices for online customer journeys.
- **API Integration**: Overseeing the integration of advanced API technology into partner vehicle sales platforms, ensuring a seamless user experience.
- **Conversion Optimization**: Implementing A/B tests to improve conversion rates, from acquisition to subscription.
- **Performance Tracking**: Analyzing online sales KPIs, adjusting marketing campaigns based on real-time data.
- **Distribution Expansion**: Identifying and integrating new partners and distribution channels to broaden insurance reach.
2. 25% Monthly Growth- **Traffic Acquisition**: Developing and executing marketing strategies to generate qualified traffic, leveraging paid campaigns, SEO, and partnerships.
- **Lead Optimization**: Improving the conversion rate of visitors into leads by optimizing content, CTAs, and user experience.
- **Acquisition Cost Reduction**: Identifying innovative ways to attract leads for under €1, using viral campaigns, referral programs, and other low-cost marketing techniques.
- **Tracking and Reporting**: Using analytics tools to monitor growth, identify friction points, and adjust strategies accordingly.
- GetspottedCo-founderCONSULTING AND AUDITSSeptember 2025 - Today (10 months)Rennes, FranceGetSpotted is a platform dedicated to brand visibility in artificial intelligence engines (ChatGPT, Perplexity, Gemini).We help companies appear in LLM-generated responses by optimizing their presence on sources cited by AIs (comparison articles, leading media, authority sites).Mission & Achievements:• Creation of a complete GEO (Generative Engine Optimization) framework: analysis, sourcing, scoring, and tracking of AI mentions.• Development of a GEO marketplace connecting advertisers and publishers for the distribution of content that can be cited by LLMs.• Design of an AI visibility dashboard, measuring a brand's presence in generative engines.• Structuring of hybrid GEO/SEO campaigns, combining AI referencing, programmatic SEO, and content automation.• Testing and monitoring AI LLM citation behaviors (ChatGPT, Perplexity, Gemini) to predict preferred source patterns.Objective: make brands visible, cited, and credible in new AI interfaces, by anticipating the evolution of natural referencing towards generative referencing.Keywords:GEO • Generative Engine Optimization • AI SEO • AI Referencing • LLM Visibility • Programmatic SEO • Content Automation • AI Search • Perplexity SEO • ChatGPT SEO • Brand Mention Optimization • Data-driven SEO • AI Marketplace
- Expert IA GEOSEO & GEO ConsultantCONSULTING AND AUDITSFebruary 2022 - Today (4 years and 4 months)Rennes, FranceI assist startups, scale-ups, and SMEs in structuring and deploying advanced SEO & GEO strategies, with a business, scalability, and performance-oriented approach.My expertise focuses on generating qualified traffic through technical SEO & GEO, structured content, and programmatic SEO, for measurable and sustainable results.⸻Missions & Expertise:✅ Comprehensive SEO & GEO Audit & Strategy• Technical Analysis (speed, structure, crawl budget, logs)• In-depth Semantic Research & Search Intent Mapping• Thematic Silo Structuring & Content Hierarchy✅ Large-Scale Programmatic SEO / GEO• Automated Generation of Thousands of Optimized SEO Pages• Template Systems + Database (NoCode / LowCode or Custom)• Architecture Designed for Performance: URLs, Linking, Metadata, Semantic Quality✅ Content SEO & GEO• TOFU / MOFU / BOFU Content Production Aligned with User Intent• Performance-Oriented Methodology: Automated Briefs, AI, Continuous Optimization• Semantic Cluster Structuring + Internal Linking Strategy✅ Performance Monitoring & Management• SEO Dashboard Setup (Looker Studio, GSC, GA4)• Analysis of Page Clusters, Rankings, CTR, and Conversion Rates• Continuous Page Iteration Based on Actual Data
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Education
- Master Digital MarketingSUPDEWEB
- Bachelor's Degree in Marketing and CommunicationIGC2019