Alexis Lenancker

Deployment of a multi-channel marketing strategy (SEO, SEA, Social Ads, CRM). Management of Google Ads and Meta Ads campaigns (Search, Display, Social Ads). Monitoring KPIs: traffic, conversion rate, cost per acquisition (CPA), ROI. Optimization of the conversion funnel and implementation of A/B testing. Management and optimization of the website, marketplaces, and social networks. Implementation of CRM actions (emailing, SMS marketing, targeted promotions). Creation of print communication materials (Flyer, POS, Media,...). Weekly reporting and strategic recommendations.

Development of acquisition strategies focused on brand awareness and conversion. Social media content creation. Management and optimization of Google Ads and Meta Ads campaigns. SEO optimization and improvement of organic positioning. KPI monitoring, ROI reporting, and strategic recommendations. Supporting clients in their digital transformation.

Management of digital and event marketing actions. Management of social media and emailing campaigns. Performance analysis and continuous optimization of marketing actions. Animation of operations.