Freelancer profile translated to English.
Back to original languageAbout Alexis
Marketing & Growth Manager | +8 years of experience | B2B & B2C | Strategy, Acquisition & Activation
With 8+ years of experience in growth marketing, lead generation, and digital strategy, I help B2B and B2C companies boost their acquisition and develop their visibility through impactful and effective data-driven campaigns. Specialized in SEO, SEA, ASO, CRO, and content/inbound marketing, I have designed and optimized high-performing strategies for various sectors: tech, fintech, insurtech, luxury real estate, and entertainment.
My international background (Paris, Montreal, Dublin, San Francisco, Shanghai, Berlin) has allowed me to develop an agile and multicultural approach, adapted to rapidly evolving markets. I have managed multi-channel campaigns (Google, LinkedIn, Meta, YouTube Ads), conducted in-depth performance analyses (Tableau, Power BI, Firebase, App Annie), and supported brands in their digital transformation, international expansion, and local implementation.
🚀 Key skills:
- Growth marketing & Performance Ads (Google Ads, LinkedIn, Meta)
- SEO & Content Strategy (ASO, YouTube, emailing, blog - Wordpress, Webflow)
- Lead generation & B2B marketing (ABM, inbound, automation - Hubspot)
- Analytics & CRO (A/B testing, heatmaps, funnel optimization)
- Branding & Community Building (social media, YouTube, engagement)
English
Native or bilingual
French
Native or bilingual
Spanish
Conversational
Chinese
Basic
Can work on-site
Paris (up to 50km), Marseille (up to 10km)
Experience
- getoloSenior Performance Marketing ManagerBANKING AND INSURANCEMay 2025 - Today (1 year and 1 month)Berlin, GermanySupporting Getolo’s international customer acquisition strategy (Google Ads, analytics, CRM, creative ops) during a key growth phase.
- Sabatical year (career break)Professional developmentSeptember 2023 - September 2024 (1 year)Explored freelance opportunities• Growth Marketing (SEA,SEO, Paid social, analytics, content)• Digitial Strategy consulting
- Engel & VölkersDigital Marketing Manager (France, Belgium, Netherlands)January 2021 - July 2023 (2 years and 6 months)Paris, France• Drove SEA campaigns (Google, LinkedIn, Meta) for B2C & B2B to boost lead generation• Implemented SEO strategies, optimizing web content and publishing 2-3 blog posts weekly• Conducted marketing audits, provided online strategy coaching, and delivered tool training• Developed KPI reports using Tableau and Excel to measure campaign performance• Spearheaded digital transformation initiatives to drive online growth, CRO, and awareness
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Education
- Master of International Business (Shanghai, San Francisco)Hult International Business School, Shanghai, China2015Master's degree, International Business
- Bachelor of BusinessIDRAC Business School, Paris, France2013Bachelor, International Business