Freelancer profile translated to English.
Back to original languageAbout Alexis
Founder of the leather goods brand ALLEMANDI, my expertise focuses on branding, marketing, and digital. With this experience, I can support you on a wide scope, particularly in e-commerce website creation and marketing strategy.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 10km)
Experience
- FreelanceDigital ConsultantE-COMMERCEJanuary 2022 - Today (4 years and 5 months)Paris, France- Creation of a brand identity and branding- Implementation of the e-commerce site on Shopify- Integration of products and descriptions- Content writing (products, information, and legal)- CRM (newsletter writing, implementation of communication actions)- Integration of third-party applications and payment methods
- ALLEMANDIFounderFASHION AND COSMETICSFebruary 2021 - Today (5 years and 4 months)Paris, FranceFounder of the ALLEMANDI sneaker and leather goods brand.Store: 22 rue de Picardie, Paris 3rd.- Brand image: artistic direction & content creation.- Digital marketing: design and implementation of the online store, digital communication management, newsletters...- Production: design, prototyping, and product development, sourcing of workshops, materials, and components.- Sales: implementation of 10 pop-up stores in Paris, opening of a permanent store in Paris, B2B business development.
- ClarinsInternational CRM Project Manager ConsultantFASHION AND COSMETICSSeptember 2024 - December 2024 (4 months)Paris, FranceInternational CRM Project Manager- Creation of email communication campaigns for product launches and brand highlights- Briefing and coordination with the creative agency- Coordination with the brand's various departments
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Education
- Master in International Marketing and BusinessESG2013
- MBA in FinanceESG2014