Freelancer profile translated to English.

Description

Certified Facebook Ads (Meta Ads) and TikTok Ads Expertfor over6 years**, I offer my services in **creative strategy**, **creation, editing of high-performing video ads, and media buying.

Specializing in E-commerce and SaaS**, I structure and maximize the **performance of your advertising campaignson **Meta Ads & TikTok Ads**.

Meta Ads & TikTok Ads Account Audit

Each of my collaborations begins with acomprehensive auditof your advertising account to assess the current situation.

Full audit of Business Manager, account structure, spending, KPIs...
Analysis of tracking (Meta Pixel & TikTok, Conversion API CAPI)
Complete analysis of your creative strategy (angles, formats, concepts, personas)
Diagnosis of performance bottlenecks and identification of quick wins.

Creative Strategy

Identification of your personas, their motivations, behaviors, and barriers to purchase
Competitive analysis and trend monitoring
Definition of advertising concepts (creative angles, personas, concepts, formats)
Writing of briefs and scripts (hooks, body, CTAs)
Copywriting
Creative analysis, monitoring, and ad iterations.

Ad Creation - Meta Ads & TikTok Ads Video Editing

UGC Video Editing: creator sourcing, briefing, production.
Motion Video Editing.
Static Ads.
Format variations (1:1, 4:5, 9:16)
Variations and iterations

Media Buying Meta Ads & TikTok Ads

Setup of scalable campaign structures (CBO/ABO, Advantage+)
Performance analysis and conversion tracking
Budget management
A/B testing
Scaling
Reporting

Why Trust Me?

Over €15M spent on Meta/TikTok
Average ROAS of 5.5
Over 50 brands supported
Over 14 years of creative experience
6 years in marketing with budgets from €10K to €150K/month

Feel free to contact me, I respond quickly!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Freelance
Meta Ads Expert | Creative Strategy, Video Editor, Ads Graphic Designer
E-COMMERCE
January 2024 - Today (2 years and 5 months)
Paris, France
Every creative is directly rooted in your advertising account data. No guesswork – every creative decision is data-justified. I analyze high-performing creatives: hook, structure, format, persona. I iterate on them and continuously test new angles and formats to multiply winning creatives and drive sustainable growth.

🎯 Meta Ads and TikTok Ads Expert | Creative Strategy & Media Buying — Freelance
Most brands produce ads. I build a high-performing creative system.

How I work:
I always start with a free audit of your ad account. I analyze what worked, what saturated, what never took off – and I find out why. From there, I build a coherent creative strategy: the right angles for the right audiences, hooks that grab attention from the first second, scripts with a narrative structure designed to qualify and convert. I deliver creatives and deploy them on your ad account.

What I manage:
Creative & BM data audit
Angles, scripting & hooks
AI & UGC formats, motion, mashup, man-on-the-street, static, filming...
Delivery of briefs and production of creatives
Campaign deployment and management
Analysis and reporting
Average ROAS of 5.5 across the entire portfolio
Over 50 brands supported, including French e-commerce businesses with over €5M in revenue
Over €15M spent on Ads

🎬 Advertising Creation, Video Editing — Freelance
Specializing in vertical content production and short-form formats for social media and digital advertising. I handle editing from start to finish: from receiving footage or the brief to delivering a ready-to-publish video, optimized for the target platform.

What I produce:
📱 TikTok, Reels, YouTube Shorts — organic & sponsored
📊 Video Ads: Meta, TikTok, Snapchat
🎭 UGC, motion design, static, AI
📁 Volume variations — A/B testing, multi-format

Regular collaboration with the Coudac agency.
Creative Strategy Acquisition Strategy Facebook Ads TikTok Ads Media Buying
Coudac
Video Editor & Motion Designer — Creative Support - Freelance
DIGITAL AND IT
March 2025 - Today (1 year and 3 months)
Paris, France
🎬 Providing punctual support for the Coudac agency, specializing in the creation of high-performing advertising content. My role: to handle production peaks and deliver a high volume of creative content quickly, without compromising on quality.
What I produce for the agency:
— Short-form video editing (TikTok, Reels, Shorts, Ads)
— Volume creative variations and iterations (variations, A/B testing)
— Static creations for social media and ad campaigns
— Motion design: animations, transitions, dynamic text
- AI resource creation: video/static: product visualization, packshots, lifestyle...
— Fast delivery, ready to publish
- Variations in all formats (1:1, 4:5, 16:9, 9:16...)

⚡ Working in an agency taught me one essential thing: speed and rigor are non-negotiable. Deadlines met, briefs processed quickly, efficient iterations.
Motion Design Social Ads UGC Video Editing Video Editing UGC
JLCW
Creative Strategist Media Buyer / E-Commerce
E-COMMERCE
July 2021 - January 2024 (2 years and 6 months)
Saint-Étienne, France
Within the agency, I held a cross-functional role combining design, digital marketing, and e-commerce strategy, with the primary mission of optimizing user experience and advertising campaign performance.

My responsibilities:
Audit & optimization of advertising accounts: identification of improvement levers, campaign structuring, and budget monitoring.
Creative strategy — audience analysis, angle definition, development of ad concepts and scripts tailored to each brand
Complete creative production — from idea to final content, formats designed for Meta & TikTok performance
Management of advertising budgets from €10,000 to €80,000/month per account
Over 30 brands supported in their growth, across various verticals

The results in numbers:

📈 Average ROAS of 5.5 across the entire portfolio
💶 Hundreds of thousands of euros in advertising budget managed and optimized
🏆 Brands supported in competitive markets with measurable and sustainable results

Some brands supported:
iFLY Lyon & Marseille, FlyInClermont, Le Gobelet Français, Corème (foams & cushions), Pototam, Elite Extensions, Garrigae, Noemys…

How I worked:
For each account, I started from the Business Manager data to identify what was working, understand winning creative patterns, and build differentiating concepts — angle, hook, narrative structure. Each creative strategy was aligned with the brand's business objectives, whether for acquisition, awareness, or re-engagement. Creative and media buying were conceived together, not separately.

👉 This role allowed me to develop a comprehensive e-commerce vision, both creative and strategic, linking impactful design with measurable digital performance.
Facebook Ads Creative Strategy Acquisition Strategy Media Buying Paid Ads