About Alexis
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- FaismestachesDigital Marketing InternFebruary 2024 - July 2024 (5 months)Creation, management, and optimization of a digital campaign on Meta Suite, generating over 400 qualified leads related to our service offering. Creation of advertising content, audience setup, media budget definition, KPI monitoring (CPC, CPL, conversion rate). Complete design of the company website (WordPress) linked to the campaign, with an integrated SEO & SEA strategy to maximize visibility and traffic acquisition. Weekly performance reporting, formulation of recommendations for future campaign iterations. Contribution to the company's social media editorial line (posts, visuals, stories), in line with marketing highlights.
- Groupe Y-KLBusiness Developer & Marketing InternDecember 2024 - February 2025 (2 months)Development of multi-channel digital prospecting campaigns (LinkedIn, emailing, cold calling) in a B2B environment. Full implementation of a CRM (HubSpot): pipeline configuration, follow-up automation, template and custom dashboard creation. 25% reduction in lead processing time through optimization of the sales process and workflow automation. Monthly sales performance reporting, analysis of conversion rates by customer segment, and support for decision-making. Support for sales teams in negotiating and closing 3 new contracts, with personalized prospect support.
- The DigitalCapDigital Marketing ConsultantJanuary 2024 - February 2024 (1 month)Analysis of visibility and acquisition needs for an agency specializing in cryptocurrency, as part of the launch of its services to the general public. Launch and management of a sponsored campaign on Meta Ads, based on an interactive contest, which generated 14,000 interactions on key posts. Creation of visuals, messages, and game mechanics in collaboration with the internal team, with A/B testing adjustments based on results. Strategic recommendations to extend the campaign's impact and develop a qualified lead base. Support for sales teams in negotiating and closing 3 new contracts, with personalized prospect support.
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Education
- Master 1 Marketing & Business DevelopmentSCBSMaster 1 Marketing & Développement Commercial
- MasterSCBS2025Master
Certifications
- Make FoundationMake Academy2025