Freelancer profile translated to English.
Back to original languageAbout Alexis
Growth & conversion strategy for B2B SaaS: 13 years optimizing user behavior, from gaming to SaaS.
Recent results:
- Integration timedivided by 4for external developers for an international hardware group
I help B2B SaaS and tech companies turn their traffic and users into revenue:
- conversion funnel optimization
- onboarding and activation
- retention
- go-to-market.
My method is evidence-based diagnostics, experimentation, and iteration to move the metrics that matter rather than those that look good in presentations.
What sets me apart:
- A behavioral approach to growth. From my beginnings with a game of 100,000 users to the funnels of Accor, Ornikar, or Ledger, the same reflex
- Understanding why people convert, drop off, or return, and turning it into measurable levers.
I work on retainer or project basis, in French and English, (or Portuguese) across multiple markets simultaneously.
French
Native or bilingual
English
Fluent
Portuguese
Native or bilingual
Spanish
Fluent
Italian
Conversational
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km)
Experience
- FreelanceConsultant Growth & ConversionDIGITAL AND ITJanuary 2021 - Today (5 years and 6 months)Lisbonne, PortugalFor almost six years, I have been independently supporting B2B SaaS and tech companies on:
- Conversion & sales funnel optimization
- Onboarding and activation
- Retention and monetization
I work on retainer or project basis, with an approach focused on evidence-based diagnostics, experimentation, and iteration to optimize what truly drives revenue rather than what looks good in presentations.Projects conducted in multiple markets and in five languages, for clients ranging from scale-ups (Ledger, Ornikar) to international groups (Accor, Shiseido, Chanel, Haleon, Ipsos).The details of each project are presented in the dedicated entries below. - AccorFunnel & Lifecycle Strategy B2C/B2BHOSPITALITYSeptember 2025 - Today (10 months)Paris, France
- I mapped the behavioral barriers in the purchase journey of ACCOR members to improve the usage of the existing offer portfolio.
- My second mission was foundational work to define where and how internal B2B processes did not support hotels, and where the growth levers were for the relevant teams.
- Based on this, I then tested a new concept and proposed 38 optimizations for the platform's conversion, retention, and activation.
- ForboCross-border Go-to-market & Customer JourneyCIVIL ENGINEERINGJune 2025 - September 2025 (3 months)Zurich, SwitzerlandRedesign of the go-to-market strategy across several markets (Italy, USA, Switzerland, France, Canada) for Professional target audiences:
- Architects
- Installers
- Users of flooring solutions.
Multicultural research, and reconstruction of the customer journey in a lifecycle oriented towards acquisition, conversion, and revenue, with a digital strategy component to optimize each stage.
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Education
- Certificate, Computer ProgrammingLe Wagon2017Certificate, Computer Programming
- Bachelor in International Business & EntrepreneurshipINBA2011Business, Entrepreneurship