Alexis Durand

Web redesign for local and regional lead generation. Adjustment of SEO strategy and client acquisition. Google Business Profile (formerly Google My Business) optimization and landing page SEO optimization.

Competitive benchmarking and SEO Audit. Link acquisition (link building) and creation of several PBNs. The results? + 7.66% traffic increase in 1 month.

Specific web development for local and regional lead generation. Implementation of SEO strategy and client acquisition through natural SEO referencing. Positioning on Google Business Profile (formerly Google My Business) and Top 3 organic SERP. The results? 120 new clients and an annual turnover of +€300,000 in just one year.

E-commerce natural referencing: Traffic quadrupled and revenue doubled in just 6 months!

My client operates in the furniture and equipment sector for B2B professionals and offers its products exclusively on specific UK websites.

In addition to offering their products for sale, they also offer them for rent.

The website in question already had a solid foundation, a functional website, and a recognized brand in the UK.

However, when implementing the traffic and customer acquisition strategy, natural referencing had been overlooked.

First, we adjusted the user experience to maximize conversions with existing traffic. Then, we performed a technical audit including Google indexing, URL configuration, updating the referencing strategy, and updating Magento. Next, we audited the internal linking and made the necessary modifications. This allowed us to categorize the different themes to facilitate navigation and understanding by Google bots.

In the 4th step, we implemented a new content strategy to support the various "product" pages. We then completely revised the SEO optimization of the product sheets and finally adjusted the link acquisition strategy (backlinks). My team handled the competitive analysis, manual prospecting, and backlink acquisition. The results? We went from 270 backlinks to over 1400. An increase in new commercial intent keywords of 637% from 391 to 2494 recognized by Google. Our content strategy directly influenced blog traffic. The blog now acquires 222% more new users and 74% more regular users than before, which has obviously opened up a whole new segment of potential customers. Organic traffic saw an increase of 417.29% in sessions and 452.49% in users. The site thus went from £43,000 per month to £91,000 per month, a total increase of 112%.